5 Mistakes You’re Making With Purple Shampoo

Common Toning Shampoo Problems + How to Fix Them!  Over-toned grayish blondes, brassy brunettes and clients that are STILL seeing yellow—these are all tell-tale signs of using purple shampoo incorrectly. But don’t worry, we snagged some need-to-know tips to help you and your clients avoid common purple shampoo mistakes. Plus, colorists share their go-to products to fight unwanted tones.   [btc-banner id="748717"]   Mistake #1: Not shampooing first Why follow a clarifying shampoo with a toning shampoo? The answer is simple: Buildup! Let Carly Zanoni (@the.blonde.chronicles) explain: “Scalp and product buildup are extra layers toning shampoo has to...