Product Announcements > Haircare > Restorative Treatment Mask
Last updated: April 19, 2018

Restorative Treatment Mask


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Virtue’s all-new Restorative Treatment Mask actively rehabilitates hair with an instant infusion of shine and moisture without weighing it down, but what makes it incredibly unique is the science behind it. Restorative Treatment Mask features Alpha Keratin 60ku™—born from regenerative medicine, this technology is identical to the keratin in hair, skin and nails, so it has the power to bind directly to damaged areas and repair.


After first use, dry and damaged hair is instantly transformed with more elasticity, bounce and youthful vibrancy. Plus, the mask’s woody citrus fragrance and instantaneous results make it the perfect in-salon treatment service and retail product. 


See the mask below, then check out how to use it!


For more information, visit

Manufacturer: Virtue, @virtuelabs

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Restorative Treatment Mask

How To Use

In-Salon Intensive Service

  1. Starting at the shampoo bowl, wash hair with Virtue Recovery Shampoo and Conditioner, then rinse.
  2. Apply Restorative Treatment Mask generously all over hair from roots to ends. Generally use 1 to 2 tablespoons for most textures and lengths, and 3 to 4 tablespoons for longer and thicker hair.
  3. Comb the mask through, coil and place the hair on top of the head. Wrap the hairline with cotton and cover the hair with a shower cap.
  4. Process under heat for 15 minutes, and 30 minutes for more damaged hair. Then, rinse.
  5. For best results, finish by applying Virtue Split End Serum from mids to ends.


At-Home Treatment

  1. After washing hair, remove excess water and apply a generous amount, distributing evenly throughout the hair.
  2. Process for 2 to 3 minutes, then rinse well.
  3. Repeat weekly.

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