BTC "On Tour" New York City 2020

The “dark hole” is one of the most common blonding challenges, especially when clients want brightness to sit higher while maintaining dimension. Sectioning pattern, foil spacing and the way each foil connects through the back of the head all influence whether the finished result looks seamless or reveals darker pockets.  Below, Ciarra Russo (@colorbyciarra), BTC … <a href="https://behindthechair.com/articles/this-foil-pattern-fixes-the-dark-hole-in-the-back/">Continued</a>

Some trends disappear after a season. Cowboy Copper became a staple. More than a year after it first took off, clients are still searching for it and requesting it in the salon. But today’s Cowboy Copper isn’t one formula. It’s a color category that includes rich copper brunettes, soft auburns and cinnamon coppers. That means … <a href="https://behindthechair.com/articles/clients-are-still-asking-for-cowboy-copper-heres-how-to-deliver-it/">Continued</a>

Honey brunette has become one of the defining luxury brunette trends, but creating controlled warmth takes more than choosing the right toner. Lift level, foil placement and natural remaining pigment all determine whether the finished color looks rich and reflective or overly warm, flat or over-highlighted. Below, salon owner, stylist and BTC Team Member Desiree … <a href="https://behindthechair.com/articles/honey-brunette-formula-guide-lift-placement-and-controlled-warmth/">Continued</a>

A new certification program designed to strengthen hairstylists’ skills across all hair textures is coming to the industry. Ulta Beauty and Black Beauty Roster (BBR) have partnered to launch All Textures Certification (ATC)™, a standardized credential that combines written and hands-on assessments for working with straight, wavy, curly and coily hair. The certification will make its public … <a href="https://behindthechair.com/articles/ulta-beauty-and-black-beauty-roster-launch-new-all-textures-certification/">Continued</a>

Technical skills will always be the foundation of a hairstylist’s career, but they’re no longer the only skills that matter. In Part 2 of BTC’s exclusive conversation with KEVIN.MURPHY, Editorial Director Steph Bong sat down with Rocky Rumpel (@rockyrumpel), General Manager of North America, and Sarah Lund (@sarah.lovekm), Director of Education, to discuss how education … <a href="https://behindthechair.com/articles/beyond-technical-skills-what-todays-hairstylists-need-to-build-a-lasting-career/">Continued</a>

As Dairy Boy founder and it-girl Paige Lorenze, now Paige Paul, celebrated her wedding, she debuted a “vacation” brunette, softly brightened with dimensional highlights. Longtime colorist Lea Arpell (@leaarpellcolor) created the look using Wella Professionals products, prioritizing healthy-looking shine and effortless movement. Below, Lea shares how Paige’s color evolved over the last three years, her best … <a href="https://behindthechair.com/articles/get-paige-lorenzes-wedding-hair-color-soft-glossy-brunette-highlights/">Continued</a>

Your happiest clients are often the ones most likely to leave a great review; they just need a simple reminder. Instead of forcing an uncomfortable ask, a few small tweaks can make requesting reviews feel like a natural part of the appointment. Here are three simple ways to encourage more reviews without making the conversation … <a href="https://behindthechair.com/articles/hairstylists-heres-how-to-get-more-reviews-without-asking-awkwardly/">Continued</a>

When clients ask for warmth without an obvious copper or red finish, Strawberry Beige is becoming the answer. The look blends muted strawberry tones with a balanced beige base, offering a softer take on traditional strawberry blonde. Its subtle warmth, low contrast and high-shine finish make it an ideal choice for clients who want a … <a href="https://behindthechair.com/articles/strawberry-beige-your-go-to-guide-to-summers-softest-blonde-trend/">Continued</a>

Retail doesn’t have to feel pushy to be profitable. As more clients ask about hair thinning and scalp health, salons have an opportunity to become trusted resources for hair wellness—and Studio Gaven Hair Colour has turned that shift into a retail strategy averaging $55,000 in monthly sales. The salon builds retail into every stage of … <a href="https://behindthechair.com/articles/4-ways-this-salon-averages-55k-in-monthly-retail-sales/">Continued</a>

Ulta Beauty Spotlights Education At Field Leadership Conference Ulta Beauty brought their leaders and regional educators together in Orlando for their annual Field Leadership Conference (FLC), a week rooted in celebration, education and career growth.  Held just ahead of Ulta Beauty World 2026, FLC brought together Regional Service Education Managers (RSEM) and Service District Educators … <a href="https://behindthechair.com/articles/ulta-beauty-field-leadership-conference-2026/">Continued</a>