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Last updated: July 02, 2018

2 Ways To Elevate Color Services & Improve Client Retention

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Add These Services To Every Color Appointment
It’s time to start talking to your color-treated clients about maintaining health, volume and bright haircolor in between appointments—think additional in-salon services, education and selling retail! BTC spent the day with celebrity colorist and Virtue® Color Director Sharon Dorram (@sharondorramkrause) and we snagged some great tips for elevating color services and improving client retention, so check them all out below!


To learn more about Virtue and receive a free salon trial kit, create a stylist account here!



Step 1: Offer Add-On Treatments In The Salon

Show (don’t tell) color-treated clients why they should invest in their haircare regimen by offering additional services in the salon. Sharon recommends Virtue’s Restorative Treatment Mask to every color client before their blowout because it instantly repairs damage, enhances brightness and brings fresh haircolor to life.


How should you charge in-salon treatments? Either charge more and up your ticket price or include them in your pricing structure—luxe services will make your clients feel the special treatment. Psst…Sharon also loves offering treatments as a timesaver when the salon chairs are full! 


Click HERE and get the steps for this in-salon treatment!


Step 2: Send Clients Home With A Haircare Regimenvirtue sharon dorram restorative treatment mask

Customize every color appointment by educating clients on their specific hair texture and conditions, then send them home with a plan for maintaining health in between appointments. Color clients are often scared of washing too often and removing color, so help them confidently take care of their hair at home and they’ll thank you! Sharon recommends these products:

  • Color-Treated & Damaged: Virtue Recovery Shampoo & Conditioner work to rebuild damaged hair. The shampoo gently dissolves daily buildup and replenishes strands for healthy and soft results, while the conditioner helps to reconstruct frayed cuticles and brittle ends to restore softness and shine.
  • Fine & Thinning Hair: Virtue Full Shampoo & Conditioner work to thicken hair with every use. The shampoo dissolves excess oil, lifting hair at the roots and plumping each strand for weightless body. The conditioner deeply moisturizes without adding weight.
  • Every Hair Type: The Virtue Restorative Treatment Mask can also be used at home as a conditioning treatment that lasts only 2 to 3 minutes with instant results! Recommend that clients use weekly in between appointments for color longevity.


Products Used


Click HERE to learn a healthy & voluminous blowout technique from @hairbyadir!

celebrity stylist virtue adir abergel brigitte bardot inspired blowout steps techniques

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