News > News > John Paul Mitchell Systems Promotes Jason Yates to Chief Operating Officer
Last updated: March 14, 2018

John Paul Mitchell Systems Promotes Jason Yates to Chief Operating Officer

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John Paul Mitchell Systems® just announced the promotion of Jason Yates to Chief Operating Officer. Jason joined JPMS five years ago as Vice President of Marketing, where he led the marketing strategy for all brands under the JPMS corporate umbrella. Within two years, he had absorbed the role of Vice President of Sales as well, becoming the first-ever Vice President of Sales and Marketing at JPMS. Under his supervision the company saw rapid expansion in product development and market penetration, resulting in strong sales growth annually.


“This promotion is well earned and well deserved, as Jason is an extremely talented, dedicated and brilliant individual,” shares John Paul DeJoria, Co-Founder and Chairman of the Board. “With hands-on experience in every facet of the professional beauty industry, from hairstyling to business management, marketing and sales—Jason has proven himself to be a successful leader at JPMS, and our future looks brighter than ever with him in this key role.”


In his new role as COO, Jason will oversee the daily operations of JPMS worldwide. Aggressive growth through product innovation, strategic and selective partner alliances, continued investment in salon education and the commitment to help salons grow their business are the guiding principles behind his leadership role at JPMS.


“I am honored to have been given this wonderful opportunity at JPMS. I couldn’t be happier or more aligned with this company’s principles, and it is a privilege to help lead a company that has such an impeccable reputation in the beauty industry,” shares Jason. “As a hairdresser first, I have always approached my various roles with the outlook of, ‘How will this benefit a salon or a stylist?’ It’s refreshing to be a part of a company that truly cares about the well-being of its customers and is committed to elevating the beauty industry worldwide. With the multitude of changes our industry is going through in today’s business world, it’s deeply rewarding to know that our mission at JPMS is, and always will be, to keep the success of the salons and stylists at the heart of everything we do. I look forward to this new chapter in my amazing journey with excitement and anticipation, knowing that our potential for growth is limitless!”


Jason brings extensive experience and expertise to the COO position. He began his career 25 years ago as a hairdresser in the UK and worked his way up from salon apprentice to manager, quickly becoming the managing director for a chain of 22 salons. During that time he also worked as a platform artist and an educator for a haircare manufacturer, exposing him to the business side of the industry and opening a career path beyond the salon. As a licensed hairdresser and industry expert, Jason continues to shape the future of the professional beauty industry today.


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