News > News > John Paul Mitchell Systems Appoints Lucie Doughty As New Creative Director
Last updated: March 14, 2018

John Paul Mitchell Systems Appoints Lucie Doughty As New Creative Director

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John Paul Mitchell Systems® has just announced the recent appointment of Lucie Doughty to Creative Director. In this prominent position on the executive team, Lucie will lead the creative vision for the entire portfolio of professional haircare brands, including photo shoots, design and media. Lucie has been with JPMS for 16 years as an educator, a platform artist and, most notably, in her role as Editorial Director. In this capacity, she was responsible for conceptualizing and art directing much of the imagery produced for promotional materials and advertising, as well as working as with a variety of photographers for magazine editorials.


“Lucie has been a creative force behind the JPMS brands for years, lending her talent and vision to direct photo shoots, video shoots and editorial pieces,” shares Jason Yates, Chief Operating Officer. “Expanding her role to all of creative and media was a natural fit for our company and the future of our brands.”


Lucie is the first hairdresser to hold the Creative Director position at JPMS. She has enjoyed a long and illustrious career as both teacher and award-winning colorist that began in the U.K. and has taken her all over the world. After completing an extensive two-year cosmetology program in England, followed by an apprentice position with Vidal Sassoon, Lucie worked in salons both in the U.K. and Germany. Eventually she became head of the color department at the Vidal Sassoon academy in Santa Monica, Calif., solidifying her love of teaching, mentoring and haircolor. She then went on to become a color specialist at a Paul Mitchell School and created the haircolor curriculum that is still used by over 100 Paul Mitchell Schools today.


As a creative leader styling hair for photo shoots and events, Lucie has focused on nurturing fresh talent and has served as a mentor for up-and-coming stylists in the art of editorial styling. She has spent her career dedicated to uplifting other hairdressers and empowering their creativity and success—many of her former protégés have gone on to build successful careers in photo shoots and celebrity styling.


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