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Product Announcements > PRAVANA VIVIDS LOCKED-IN
April 17, 2015

PRAVANA VIVIDS LOCKED-IN

Intense, bright colors that stay put? Yes, please! New PRAVANA ChromaSilk VIVIDS LOCKED-IN is extreme haircolor that knows no bounds. If your clients can dream it, you can create it! The formulas in the new VIVIDS LOCKED-IN collection are designed to hold tight exactly where they’re applied—no transferring onto other strands or into other colors. They provide total precision and placement control, which leads to a whole new world of color options. Stripes! Bespoke patterns! Vibrant colors nestled into blonde hair! They’re all doable.

The six LOCKED-IN shades include: Blue, Teal, Purple, Pink, Red and Yellow.
 
The abilities of Locked-In are simply limitless. Stylists can create infinite palettes of color by custom-blending the shades to their desired tone, even adding VIVIDS Clear to lighten or pastel colors. TIP: Due to the special pigments found in LOCKED-IN, the colors must be mixed thoroughly until there is no separation for the best results.

To use, prelighten hair according the Lightening Guide before applying LOCKED-IN to show the colors’ full vibrancy and to allow for greater longevity. Hair must be freshly shampooed and completely dried prior to applying any VIVIDS shades. As with the other shades in the ChromaSilk VIVIDS line, no developer is needed and hair should process for 20 to 30 minutes at room temperature after application, followed by a light shampooing and conditioning using the VIVIDS Color Protect after care line.

Enter to WIN a LOCKED-In VIVIDS Kit!

Check out the Vivid Color Blocking How-To!

For more information visit, www.pravana.com.

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PRAVANA VIVIDS LOCKED-IN

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