#mydentity @guy_tang

The secret is out! Guy Tang’s line, #mydentity, is a full line of customized colors that he created to empower his #hairbestie family and enable anyone to find their #mydentity. Flip through the gallery above to see swatches and products!

The details

• Pre-blended, customized shades
• Miru-Style X-HP, which offers heat protection up to 450 degrees
• VibraRiche technology that gives two times the shine
• Keratin and argan seed oil blend in direct dyes to protect and condition
• Lavender fragrance

The line

• Permanent and demi-permanent shades in a Natural Series, a Fashion Series and a Pre-Blended line
• Five X-PRESS Toners
• Six Direct Dye Vibrant Pastel shades
• Four Dual Boosters (can be used as direct dyes or to customize, boost, correct or neutralize any formulation)
• Four permnanent developers and one demi-permanent developer
• #Big9 Crème Lightener, which lifts up to nine levels in a single application without heat
• #Magnum8 Powder Lightener, a dust-free, violet powder

For more information, visit mydentitycolor.com.