Redken Announces Vernon François As Global Consultant, Celebrity Hairstylist & Educator

Celebrity Stylist Vernon François Is Appointed To New Role At Redken

Redken has announced celebrity stylist Vernon François (@vernonfrancois) as the brand’s new Global Consultant, Celebrity Hairstylist and Educator. Known for being an expert across all hair types and textures, Vernon has created some of the most talked-about A-list celeb hairstyles. He advocates working in harmony with hair’s true texture, embracing its shape, volume, individuality and personality. 

“Redken has been part of my on-set and salon environments ever since I can remember,” Vernon said. “The name alone takes me back to that moment, as a young artist, on my first trip to New York, standing on 5th Avenue, in awe, looking up at the brand’s 35-story headquarters with a vision to be in the company of such a respected international brand in the professional world.”

“Our partnership is proof that the universe really does manifest your wildest dreams,” adds Vernon. “That little eight-year-old boy teaching himself to braid on a mop head at home in northern England, AKA me, would never have believed that this was possible. I can’t wait for the world to be presented with what we have in store.”

In his new role, Vernon will educate and communicate in partnership with Redken, while bringing the brand’s product benefits and messaging to life through digital communication and visual representation.

Born in Huddersfield, England, Vernon fell in love with hair as a child. Raised in a Rastafarian household, Vernon is self-taught, which began when he learned to braid, loc and twist hair at just eight years old. At the young age of 14, he started working at a salon on London’s Oxford Street and went on to win Newcomer of the Year at the Black Beauty Hair Awards at age 17, Black Hair Junior Stylist of the Year at age 19 and was featured in their list of Top 20 Influential Black People Under 40. 

Vernon now lives in LA, but he brings his global experience to every style he creates. His celeb clients include: Lupita Nyong’o, Solange Knowles, Serena Williams, Iman, Willow Smith, Amandla Stenberg, Danai Gurira, Ava DuVernay, Elaine Welteroth, Janaya Khan, Mindy Kaling, Cleo Wade, Melina Matsoukas, Teyana Taylor, Chika and many more.

The Hollywood Reporter named Vernon one of Hollywood’s most influential hairstylists for four years running. His work graces the pages of Vogue, British Vogue, Italian Vogue, Elle, Harper’s Bazaar, Vanity Fair, Allure, Glamour, V, i-D, Cosmopolitan, Teen Vogue, Essence and more. His presence is highly visible at red carpet events including The Oscars, Met Gala, SAG Awards, Golden Globes and Hollywood film premieres. To see Vernon’s recent work at the 2021 Golden Globes, click here. 

For more info, visit redkensalon.com and follow @vernonfrancois on IG.