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News > Great Lengths USA Reveals New Artistic Design Team
August 14, 2018

Great Lengths USA Reveals New Artistic Design Team

Great Lengths USA is proud to announce a new and expanded Design Team comprised of five extraordinarily talented stylists. Led by new Executive Artistic Director Danielle Keasling, the team is responsible for spearheading creative design for presentations and shows as well as content and imagery for Great Lengths USA trade and consumer advertising initiatives.

 

An industry veteran with more than 16 years of experience, Danielle is a recent winner and four-time nominee of the prestigious North American Hairstyling Awards Hairstylist of the Year for 2018. Her work has been featured in highly respected consumer and trade publications such as 10Ten UK, M Mag Brazil, Disfunkshion and behindthechair.com.

 

Also new to the team, Senior Design Team Director Nanci Lee Randolph boasts an impressive roster of celebrity clients and on-camera experience, having appeared as the primary extension specialist on “Extreme Makeover” as well as a behind-the-scenes stylist on “American Idol” and “The Bachelorette.”  The remaining three team members are National Educators for Great Lengths USA with more than 20 years combined experience as certified Great Lengths stylists.

 

“The enormous talent these experienced hairdressers bring to the Great Lengths USA Design Team will solidify Great Lengths USA’s reputation as the industry’s most luxurious hair extension brand,” explains Michael Napolitano, President and CEO of HairUWear, the USA exclusive distributor of Great Lengths. “This talented team of professionals will leverage the creative and brand building strengths of the company while enhancing our ability to benefit from our scale and extensive reach. Working together, they will ensure that Great Lengths USA will become an even stronger leader in the world of luxury hair extensions.”

 

The Design Team’s first collaboration was showcased at Great Length’s inaugural Customer Celebration event at Neuehouse in Los Angeles, where they demonstrated the brand’s newest innovations via a new tape-in extension system, GL Tapes by Great Lengths. Stylists used innovative cold fusion technology to create looks featuring new ombré and rooted color combinations, while also showcasing the new Great Length’s phone app that instantly puts brand assets and education tools directly into stylists’ hands. Based on the overwhelming response by customers to the first Customer Celebration event, the brand is quickly planning additional events for 2019.

 

“We’re extremely passionate about what we do at Great Lengths USA and our mission is to give every client brilliant results,” added Michael. “The key drivers to our success are unsurpassed quality, continuous innovation and the best customer service and education in the industry. We’re thrilled to have our new Design Team on board to further enhance this mission and our position as the leader in luxury hair extensions.”

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