HairUWear Changes Everything
What do we mean by everything? This month, HairUWear announced it’s getting a whole new look—including a re-vamped website, more experiential videos and a bold social media presence, which features the hashtag #HairUWear #ChangesEverything. You might know HairUWear for its professional brand, Great Lengths, eight-time Stylist Choice Award winner for Favorite Hair Extensions.
To showcase this new direction, HairUWear hosted a gathering at Lightbox Studio in New York City in July. At the event, HairUWear announced the overhaul of each of its collections— including Hairdo, Great Lengths, Raquel Welch and Hair2Wear. BTC got the chance to celebrate with HairUWear in NYC, where Great Lengths stylist Nanci Lee Randolph fitted BTC Editor Katie Harrington with her very own HUW Pro Clip-In extensions, adding a pop of purple color to her silver ‘do.
Why do stylists and BTC editors alike love Great Lengths extensions? Great Lengths styles are made with a unique colorization process that uses no toxic chemicals, with no negative impact to the environment. The most recent application process, GL Apps by Great Lengths, is a double-sided, single tab tape-in extension system that gives stylists the opportunity to introduce extension services to a broader client base with lower application price points and less application time commitment. In addition to Great Lengths, NEW HairUWear PRO offers prestige clip-in hair pieces made with 100 percent Remy human hair, exclusively offered to licensed cosmetologists.