HOW-TO STEPS

• 

  

  

  • Formula A

    58g #mydentity @guy_tang Permanent 8SP + 58g Dark Shadows + 212g 6-volume Demi-Permanent Developer + Olaplex No.1

  • Formula B

    58g Permanent 8SP + 116g 6-volume Demi-Permanent Developer

  • Formula C

    11g Dual Booster COLOR MAX Turquoise + 11g 6-volume Demi-Permanent Developer

  • Formula D

    11g Dual Booster COLOR MAX Ultra Violet + 11g 6-volume Demi-Permanent Developer

  • Formula E

    11g Dual Booster COLOR MAX Pink Glow + 11g 6-volume Demi-Permanent Developer

  • Formula F

    15g Dual Booster COLOR MAX Aqua Blue + 15g 6-volume Demi-Permanent Developer

  1

  Natural Level: 8 ½

• 

  

  

  • Formula A

    58g #mydentity @guy_tang Permanent 8SP + 58g Dark Shadows + 212g 6-volume Demi-Permanent Developer + Olaplex No.1

  • Formula B

    58g Permanent 8SP + 116g 6-volume Demi-Permanent Developer

  • Formula C

    11g Dual Booster COLOR MAX Turquoise + 11g 6-volume Demi-Permanent Developer

  • Formula D

    11g Dual Booster COLOR MAX Ultra Violet + 11g 6-volume Demi-Permanent Developer

  • Formula E

    11g Dual Booster COLOR MAX Pink Glow + 11g 6-volume Demi-Permanent Developer

  • Formula F

    15g Dual Booster COLOR MAX Aqua Blue + 15g 6-volume Demi-Permanent Developer

  2

  Apply Formula A to the roots, about 1 inch out, to blur out the regrowth. “We want a grungy feel, so I’m not trying to make it look natural,” Guy says. “Because I want drama and to exaggerate that grungy look, I went with the full tube of Dark Shadows.”

   

  Pro Tip: Though he used permanent haircolor, Guy mixed it with 6-volume developer, usually meant for demi-permanent color. Permanent hair color has ammonia which can lift and break the base of the hair. Dark Shadows has less ammonia than the other permanent colors in #mydentity. Mixing with a lower developer gives a more subtle shift, only half a level at the base. 

• 

  

  

  • Formula A

    58g #mydentity @guy_tang Permanent 8SP + 58g Dark Shadows + 212g 6-volume Demi-Permanent Developer + Olaplex No.1

  • Formula B

    58g Permanent 8SP + 116g 6-volume Demi-Permanent Developer

  • Formula C

    11g Dual Booster COLOR MAX Turquoise + 11g 6-volume Demi-Permanent Developer

  • Formula D

    11g Dual Booster COLOR MAX Ultra Violet + 11g 6-volume Demi-Permanent Developer

  • Formula E

    11g Dual Booster COLOR MAX Pink Glow + 11g 6-volume Demi-Permanent Developer

  • Formula F

    15g Dual Booster COLOR MAX Aqua Blue + 15g 6-volume Demi-Permanent Developer

  3

  Starting at the back, apply Formula B to the mids, blurring down. In some areas, you can use Formula B to the ends, and in other sections, use Formulas C, D, E and F on the ends.

• 

  

  

  • Formula A

    58g #mydentity @guy_tang Permanent 8SP + 58g Dark Shadows + 212g 6-volume Demi-Permanent Developer + Olaplex No.1

  • Formula B

    58g Permanent 8SP + 116g 6-volume Demi-Permanent Developer

  • Formula C

    11g Dual Booster COLOR MAX Turquoise + 11g 6-volume Demi-Permanent Developer

  • Formula D

    11g Dual Booster COLOR MAX Ultra Violet + 11g 6-volume Demi-Permanent Developer

  • Formula E

    11g Dual Booster COLOR MAX Pink Glow + 11g 6-volume Demi-Permanent Developer

  • Formula F

    15g Dual Booster COLOR MAX Aqua Blue + 15g 6-volume Demi-Permanent Developer

  4

  On the pieces where you want color accents at the ends, paint it on and scissor-blend it in.

   

  Pro Tip: Ignore that purple that appears when you use the Turquoise Dual Booster! “Do not get scared,” Guy says. “When the Turquoise Dual Booster touches ammonia, you’ll get that purple, but when you rinse it, it won’t appear.”

• 

  

  

  • Formula A

    58g #mydentity @guy_tang Permanent 8SP + 58g Dark Shadows + 212g 6-volume Demi-Permanent Developer + Olaplex No.1

  • Formula B

    58g Permanent 8SP + 116g 6-volume Demi-Permanent Developer

  • Formula C

    11g Dual Booster COLOR MAX Turquoise + 11g 6-volume Demi-Permanent Developer

  • Formula D

    11g Dual Booster COLOR MAX Ultra Violet + 11g 6-volume Demi-Permanent Developer

  • Formula E

    11g Dual Booster COLOR MAX Pink Glow + 11g 6-volume Demi-Permanent Developer

  • Formula F

    15g Dual Booster COLOR MAX Aqua Blue + 15g 6-volume Demi-Permanent Developer

  5

  Continue working this way through the head. Guy suggests to use more than one formula on some sections, using a balayage technique for even more dimension. Process, rinse and style!

• 

  

  

  • Formula A

    58g #mydentity @guy_tang Permanent 8SP + 58g Dark Shadows + 212g 6-volume Demi-Permanent Developer + Olaplex No.1

  • Formula B

    58g Permanent 8SP + 116g 6-volume Demi-Permanent Developer

  • Formula C

    11g Dual Booster COLOR MAX Turquoise + 11g 6-volume Demi-Permanent Developer

  • Formula D

    11g Dual Booster COLOR MAX Ultra Violet + 11g 6-volume Demi-Permanent Developer

  • Formula E

    11g Dual Booster COLOR MAX Pink Glow + 11g 6-volume Demi-Permanent Developer

  • Formula F

    15g Dual Booster COLOR MAX Aqua Blue + 15g 6-volume Demi-Permanent Developer

  6

  Finished look.