KEVIN.MURPHY+CODE

Meet CODE: The Power of Skincare, Now in Your Hair Color

Meet the new smart, ammonia-based permanent hair color by Kevin Murphy: CODE is inspired by advanced skincare delivery systems, marking a new era of high-performance, modern color. Offering up to 100 percent gray coverage, its KM.LAMELLAR Technology results in improved color evenness, elevated vibrancy, increased color durability and enhanced shine and repair. 

 

“CODE is about high-performing color that aligns with [our] core values. We recognized a need for products driven by innovative skincare in this space, and with our focus on our core values and performance, we believe CODE represents a new level of advanced professional hair color that goes beyond expectations,” shares Founder Kevin Murphy.

 

A Look Inside +CODE Permanent Color Results:

• Up to 100 percent gray coverage¹

• Up to 4 to 5 Levels of lift²

• Reliable color with 150% more even results³

• 100 percent color intensity¹

• Long-lasting results, increased color durability³

• More shine⁴ and repair⁵

 

Kevin Murphy COLOUR/STYLE.MASTER Carmen Waltz (@carmenwaltz) shares, “We’ve done a ton of testing with this (obviously on humans as a PETA-approved, fully vegan range!) and through that testing, we see that the hair is 150 percent more even from where it started—despite porosity and these differences on the hair strand. It also adds 26 percent more shine, 100 percent more vibrance and we see 22 percent more repair—ALL within an ammonia-based permanent color!”

 

Click here to see how Carmen approaches a copper gray coverage client with banding and hollow pockets throughout the hair:

 

What is KM.LAMELLAR Technology?

Born from the word “lamellas” meaning layers, KM.LAMELLAR Technology is a ground-breaking technology inspired by advanced skincare delivery systems. A single hair strand can have different characteristics such as porosity, damage or texture—this can lead to different and uncontrolled color results when the hair is colored. Enter KM.LAMELLAR Technology:

 

Step 1: Repairing oil droplets, dyes and a powerful anti-metal agent are stabilised in a unique arrangement within an innovative emulsion.

 

 

What Are The Key Actives In CODE?

 

COLOUR.IGNITE COMPLEX⁶:

For more information on CODE, visit kevinmurphy.com.au.

 

¹Salon Test.

²Up to 4 Levels of lift when using KEVIN.MURPHY+CODE and 5 Levels of lift when using KEVIN.MURPHY+BLONDE HIGH.LIFT.

³Instrumental test.

⁴26 percent increase in shine. Instrumental test.

⁵22 percent increase in repair. Instrumental test.

⁶COLOUR.IGNITE Complex included in the following CODE SHADES: Violet 4.8, 6.8, 7.86; MAHOGANY: 5.5, 6.5; COPPER: 6.4, 8.4, 9.4, 8.43; RED: 5.6, 7.6, 8.65, 6.65; SPECIAL: ORANGE, RED, VIOLET, PINK.