Gray Clients Hesitant About Permanent Color? Here's How to Address Their Concerns

Real Consultations With Tracey Cunningham: What Clients Need To Know About Permanent Color At the Beverly Hills favorite Mèche Salon, BTC editors witnessed very real concerns from a gray coverage client wary of permanent color during a consultation with Schwarzkopf Professional® U.S. Creative Director of Color and Technique Tracey Cunningham (@traceycunningham1). Fears of damage, harsh grow-outs and commitment were all expressed, and Tracey navigated the convo with ease.   Learn how Tracey educates and reassures clients that permanent color is the perfect fit for their gray coverage service.   [btc-img id="788904"]   Why Clients Hesitate With Permanent Hair...