Epilogue Permanent Color

Danger Jones has officially launched Epilogue, their new permanent color line, on Sunday, March 1, with CosmoProf stores already preparing shelves. The debut introduces a full-system permanent color line featuring 84 intermixable shades, delivering 100 percent gray coverage, true-to-tone performance and reliable results behind the chair.

Epilogue’s Artist-Led Campaign

The launch campaign centers on stylists rather than celebrity talent, spotlighting Danger Jones Global Ambassadors:

Tia Lambourn (@tialambourn_hair)
Chrissy Danielle (@hairbychrissydanielle)
Emily Chen (@emchenhair)
Kylee Akina (@jxnandco)

Global Ambassador Chrissy Danielle, who participated in product development in Italy, shared: “Getting to be part of Epilogue’s development in Italy was incredible, but what really matters to me is the bigger picture. I’m honored to represent a brand that genuinely supports artists and our community.”

Photo Courtesy of Gear Communications. Pictured: Sierra Adam (@balayagegod), David Thurston, Alexis Thurston, Chrissy Danielle

Campaign imagery was photographed by Frankie Batista and features both ambassadors and models wearing Epilogue formulas.

Photography Credit: Frankie Batista

Epilogue: Developed in Milan, Tested on Live Models

Epilogue was developed in Milan by founders David and Alexis Thurston alongside leading global colorists and Danger Jones Global Ambassadors. The formulas were tested on live models under controlled lighting to ensure consistent performance in real salon conditions.

According to Founder and Chief Product Officer Alexis Thurston: “The best innovation isn’t loud. It’s intentional, dependable, and quietly consistent.”

Formula & Performance Details

The line is:

PPD- and resorcinol-free
Formulated with a built-in vegan bonding complex
Infused with plant-based micro proteins
Contains chia seed oil (fade protection), aloe vera oil (hydration) and jojoba oil (softness and shine)