Your Eco-Conscious Clients Will Obsess Over This New Vegan Blonding & Color Collection
4 Things to Know About Maria Nila’s The Color Collection
A brand new vegan, B-Corp Certified color and blonding collection has arrived. Maria Nila’s The Color Collection is made up of 120 stunning shades across 5 different collections that all offer nourishing, gorgeous color transformations. BTC Editor Kelsi Zimmerman (@kekeandthecity) went to Maria Nila’s headquarters in Stockholm, Sweden to learn about the new color line, the brand’s background and mission and to formally celebrate The Color Collection among 200+ international stylists at The Mane Event 2024.
Read on for everything to know about the new vegan color line and Maria Nila’s mission toward a better, more sustainable industry.
1. Here’s What to Know About The Color Collection:
According to the Maria Nila team, their first-ever color line took years to launch, tested over 2,000 times and resulted in over 500 samples. The thought, effort and care that went into the line resulted in the below five color collections that cater to every client’s goals and hair type. Read on for a breakdown of each.
The key facts about The Color Collection:
- The sustainable color line contains 120 shades made of 100 percent vegan formulas
- The line is packaged in 100 percent recycled aluminum tubes and cartons
- The entire collection is free of PPD, sulfates and parabens
- Most of the shades are ammonia-free, ammonia is only used in the high-lift shades
- The collection is made of natural oils for 67 percent increased shine compared to other color lines
- The long-lasting shades offer 25 percent less fading using U.S. patented ingredients
- The pre-bonded technology is made with antioxidants, vitamins and proteins to offer 41 percent less breakage
A look at The Color Collection:
These are the 5 lines within The Color Collection:
Classic Collection:
- 59 shades
- Permanent color
- Natural coverage
- Ammonia-free, contains an Ethanolamine base
Cover Collection:
- 15 shades
- Permanent color
- 100 percent gray coverage
- Ammonia-free, contains an Ethanolamine base
Blonde Collection:
- 6 high-lift shades that tone while they lift
- Offer up to 5 levels of lift
- Contains ammonia
Sheer Collection:
- 34 demi-permanant shades to be used as toners
- Ammonia-free, contains an Ethanolamine base
Boost Collection:
- 6 demi-permanent shades
- Contains vivid tones that can be mixed with permanent shades
- Ammonia-free, contains an Ethanolamine base
See a look from each collection here:
2. What to Know About Maria Nila’s Background & B-Corp Certification:
Maria Nila is a family-owned, B-Corp Certified business established in 1999 in Sweden. The now global brand also manufactures many of its own products in-house in their factory in the south of Sweden. The custom-built factory’s roof is covered in solar panels, producing energy that can run 60 households, a water recycling system for the production’s water supply, and circular air condensation equipment. By controlling and monitoring the development process, Maria Nila is able to ensure quality and sustainability and lead them to becoming a B-Corp Certified company.
Do you know what a B-Corp Certification is? Here are the details:
B Lab Global awards B-Corp Certifications to those companies who demonstrate high social and environmental performance. The companies who apply for the certification must achieve a B Impact Assessment score of 80 or above to receive a certification—Maria Nila scored 114.3 points. Here’s how B Lab measures each applicant’s performance:
- Each application must meet high standards of verified performance, accountability and transparency on factors from employee benefits and charitable giving, to supply chain practices and input materials.
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Each company must make a legal commitment to their corporate governance structure to achieve benefit corporation status if available in their jurisdiction.
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Each company must exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.
Only about 8,300 companies across all industries are B-Corp Certified globally as the certification process is rigorous and expensive, yet shows the company’s true commitment to sustainability.
Here’s Maria Nila’s B-Corp score card:
3. The Key Details About Maria Nila’s Styling Collections:
Maria Nila was founded on products that care and nourish hair—specifically color-treated hair. Below is a breakdown of the brand’s entire range of products:
Care products:
- Eight vegan collections
- Made up of shampoos, conditioners, masks, treatments and leave-ins
- Formulated with uniquely designed scents and active nourishing ingredients
Color Refresh products:
- 15 semi-permanent color-depositing masks
- Wash out in up to 10 washes
Style and Finish products:
- 25 styling formulations
- Made of setting sprays, finishing sprays, strong hold sprays and mousses
A look at Maria Nila’s styling products:
4. Here’s How Maria Nila Stylists Celebrated The Color Collection:
Over 200 stylists from across Europe, plus our BTC Editor, flocked to Stockholm, Sweden to celebrate the launch of The Color Collection at The Mane Event in November 2024. The night featured a runway show showcasing the shades found in The Color Collection, games, dancing, networking and of course fun. See below for FOMO-inducing moments from the evening—plus, click here for a play-by-play of our editor’s time in Stockholm.
Photo courtesy of BTC Editors
Clients looking for vegan hair color? Look no further.
