Hair Color

Goldwell teamed up with three creative stylists to create a trio of new looks for Elumen 2017, and the results are an updated and unleashed take on permanent color. While the three artists all come from different parts of the world, they find a commonality in using Elumen to bring their color creations to life. “There are truly no limits when it comes to Elumen,” says Nick Moore-Perez. “I love that it gives me the freedom to create and conceive original, innovative color.”