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Product Announcements > Reviving Red by Pureology
February 19, 2013

Reviving Red by Pureology

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Rev Up Your Red – Pureology Introduces Reviving RedTM, Haircare for Red and Copper Colour-Treated Hair

Reviving Red haircare system features a Shamp’Oil to maintain vibrancy and replenish hair while delivering 4X the active ingredients to drastically replenish the protective lipid layer and seal the cuticle.  The Reviving Red system also includes a Condition and Illuminating Caring Oil which noticeably increases shine and vibrancy of red and cooper hues.  Finally, the Red and Copper Reflect Enhancers are colour depositing conditioning treatments that infuse hair with red or copper tones, between salon visits.  The Reviving Red system, including weekly use of the Red or Copper Enhancer, maintains the vibrancy of red or copper shades for up to 30 washes!


Discover the entire line of Reviving Red:
Products & Benefits
Reviving Red Shamp’Oil 
• Maintains vibrancy and replenishes the hair
• Unique oil delivery system penetrates deep into hair fiber to deliver 4X the active ingredients to drastically replenish hair and seal the cuticle.
Reviving Red Condition 
• Detangles and helps restore the fiber
Reviving Red Illuminating Caring Oil   
• Noticeably increases vibrancy and shine of red or copper shades.
Reviving Red Red Reflect Enhancer  
• Provides salon-fresh-looking colour vibrancy for red colour treated hair
• Colour- depositing conditioning treatments replenishes and infuses hair with red tones between salon visits.
Reviving Red Copper Reflect Enhancer
• Provides salon-fresh-looking colour vibrancy for copper colour treated hair
• Colour- depositing conditioning treatments replenishes and infuses hair with copper tones between salon visits.


Features& Benefits
Lycopene extract 
• A powerful antioxidant, lycopene is a bright red carotene and carotenoid pigment and phytochemical found in tomatoes and other red fruits and vegetables
• Prevents colour bleeding
Fair Trade Jaljala Oil  
• Deflates the cuticle to seal & anchor pigments
• Known for its nourishing and replenishing properties
OleoAntiFadeComplexTM/MC 
• Oil-based formula replicates the way hair absorbs nutrients to intelligently deliver 4X active ingredients from root to tip to provide superior colour retention for longer lasting hair colour, GUARANTEED.
ZeroSulfate® 
• Sulfate and salt free formulas gently cleanse hair without stripping colour or damaging the hair.
Zero Waste Shampoo and Condition Packaging 
• Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle.
• Bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability. 
• For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

For more information visit Pureology.com and like Pureology on Facebook

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