The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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beauty box summer leaderboard (2280 x 282 px) (2)
Rich Red
Formula
Formulas
  • Formula A

    PHYTO SUBTIL CRÈME ICE + 40-volume PHYTO SUBTIL Blond developing cream

  • Formula B

    SUBTIL CRÈME ICE + 30-volume SUBTIL Blond developing cream

  • Formula C

    SUBTIL CRÈME ICE + 20-volume SUBTIL Blond developing cream 

Rich Red

Rock ‘n’ roll is back, and styles from the era of big volume and curls are making a statement in a big way. For this look, the PHYTO team added depth, dimension and brightness to bring out the cool copper shade and enhance the curly, face-framing cut.  

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