- Formula A (base):
Joico LumiShine ¾ 4VV + ¼ 6RRV + 20-volume developer
- Formula B (mids and ends):
LumiShine 4VV + XLN + 35-volume developer
- Formula C (gloss):
Joico Intensity Semi-Permanent ⅔ Orchid + ⅓ Passion Berry + hot water in an applicator bottle
No Bleach Plum Transformation
A “no bleach” transformation that delivers major color payoff? Denver-based hairdresser and #ONESHOT Winner Cameron Nichols (@cameronnichols_) created this rich fig-and-plum brunette using violet-red permanent color for lift and control, then top-coated with Joico Color Intensity for extra vibrancy and shine. The finished look is a glossy, dimensional berry brunette with soft waves that make every violet-plum tone pop.
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Formulas
-
Formula A (base):
Joico LumiShine ¾ 4VV + ¼ 6RRV + 20-volume developer
-
Formula B (mids and ends):
LumiShine 4VV + XLN + 35-volume developer
-
Formula C (gloss):
Joico Intensity Semi-Permanent ⅔ Orchid + ⅓ Passion Berry + hot water in an applicator bottle
Steps
1. Apply Formula A on the base and Formula B to the mids and ends.
2. Rinse and gloss from root to end with Formula C for extra vibrancy and shine.
3. Finish cleansing with the Joico K-Pak Color Therapy Line.
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