The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Advertisement

TBS Mainstage June 26 2026 LB
K-PAK Reconstructing Shampoo and Conditioner
Formulas

K-PAK Reconstructing Shampoo and Conditioner

Meet the duo designed to help bring weak, stressed-out strands back to life. Joico K-PAK Reconstructing Shampoo and Conditioner work together to cleanse, rebuild and fortify breakage-prone hair gently—leaving it stronger, smoother, shinier and healthier-looking after just one use.

Powered by damage-seeking Keratin, protective guajava fruit extract, evening primrose oil and Joico’s SmartRelease Technology, this reconstructing system helps replenish lost amino acids, improve elasticity and protect against future damage from daily styling.

The shampoo delivers a rich, gentle lather without stripping fragile hair, while the conditioner targets damaged areas of the cuticle to help restore strength, softness and shine.

Advertisement

Targeted Meta Ads (22)

Why stylists love it:

  • Gently cleanses damaged hair
  • Helps improve elasticity, strength and shine
  • Fortifies weak, breakage-prone strands
  • Helps protect against future damage when used as a system
  • Leaves hair smoother, shinier and healthier-looking
  • Certified PETA Global Animal Test–Free

For clients with damaged, overprocessed or fragile hair, this K-PAK duo is the at-home care routine that helps keep repair going long after they leave the salon.

For more information, visit joico.com.

New Luxury Blend vs. New Luxury Ombré

New Luxury Blend vs. New Luxury Ombré

Learn luxury blending and ombré techniques with Joico Global Brand Ambassador Larisa Love (@larisadoll) to create seamless, high-impact, low-maintenance color for your clients.

Read This Next

Advertisement

btc-banner-wide-cta