Product Announcements > Hair Color > Matrix SOCOLOR ULTRA.BLONDE
Last updated: May 31, 2017


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Blondes are like that little black cocktail dress you have neatly tucked away in your armoire—some things just never quite go out of style! Whether shades of champagne, cream or pale mocha, blondes are more diverse than ever. To keep up with the rapidly changing pace of the blonding industry, Matrix has added five new shades to their SOCOLOR ULTRA.BLONDE line—sure to “WOW” clients and make your tool kit the most desired kit in town!

These two new ULTRA.BLONDE shades can lift a client up five levels without the use of any lightener and yield cool results on natural levels . Mix with the Matrix Cream Developer and these shades can neutralize brassy undertones, lift and condition in a single step.

UL.IA/Intense Ash – Removes unwanted undertones, creates a wheat blonde look
UL.M/Ultra Light Mocha – Champagne blonde with rose gold undertones

These three shades of blonde will give your gray coverage clients the young and fun look they crave, while lifting to a balanced level—never leaving the color looking muted or fake. These shades are a mix of golden brown and champagne blonde, with warm splashes of violet that provide even coverage on your 50% gray clients.

506GV/Extra Coverage Medium Gold Violet Brown
508GV/Extra Coverage Medium Gold Violet Blonde
510GV/Extra Coverage Extra Light Gold Violet Blonde

These new shades launch May, 2015. In honor of the launch, Matrix is hosting “Battle of the Blondes.” To compete, simply create a blonde look using these SOCOLOR shades and upload the image to Facebook or Instagram with the tag #blondescontest. All submissions must be turned in by June 30 for a chance at an all-expense paid trip to Matrix 2016 Destination Imagination! For more information, click here!

For more information on SOCOLOR, visit

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