News > News > Farouk Systems, Inc. Announces Executive Leadership Updates
Last updated: October 17, 2022

Farouk Systems, Inc. Announces Executive Leadership Updates

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Farouk Systems’ New Executive Leadership Appointments

Farouk Systems, Inc. is proud to announce new executive leadership within the company. The appointments include Lisa Marie Garcia, named President of ProfessionalFarah Faulkner, named President of RetailPaula Malloy-Huerta, named President of Chains and Richard Rivas, named Senior Vice President of Marketing. The changes are a result of the collaborative approach to driving company focus, growth, continuity and momentum.


“I am proud to strengthen and solidify the company’s executive lineup,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. “These changes reflect my unwavering confidence in their ability to further maximize the growth potential of the company. I know they will drive collaboration and innovation to shape the future of Farouk Systems, Inc.,” he added.


The New Team Goals

The team members will develop and execute Farouk Systems, Inc.’s short-term and long-term strategy to increase market share grow revenue and develop the company’s organizational profile. The omni-channel, manufacturer, retailer, and distributor will continue to deliver relevant and personalized content, education, high-quality haircare tools and wet-line products that beauty professionals need.


Meet Lisa Marie Garcia: President of Professional


Lisa’s Achievements:

Lisa Marie Garcia is a Board Certified Master Colorist and entrepreneur who branched out beyond her successful salons in Austin, TX, to join Farouk Systems, Inc. in 1986.


Lisa’s commitment to education propelled her to teach new techniques on national and international stages. She has also played a key role in helping discover new business opportunities and drive product innovation. This led her to hold various roles at Farouk Systems, Inc., including Director of Shows & Education, Vice President of Marketing, Shows & Education and President of Innovation.


Lisa’s New Executive Role Includes:

Her latest transition to President of Professional at Farouk Systems, Inc. will be essential in developing professional business strategies. Her dynamic leadership with the company’s portfolio of brands—CHI, BioSilk, CHI Footwear and Beyond Glow Skincare by CHI—will help her accelerate the fast-growing beauty professional markets. Lisa will report directly to Rami Shami, CEO of Farouk Systems, Inc.


“I am immensely proud of all that the company has accomplished since I started, and I believe the best is yet to come,” said Lisa.


Farah Faulkner: President of Retail


What Farah Brings To The Table:

Farah Faulkner is an inclusive leader, with incredible passion and deep beauty expertise. She has been pivotal in leading and executing multi-market sales initiatives to boost Farouk Systems, Inc.’s top and bottom-line growth.


Farah has served in several roles during her 16-year career, including Vice President of Chains and President of Professional Sales, where she spearheaded international business across markets in the United States, Canada and Mexico.


Farah’s New Responsibilities:

As the new President of Retail, she will continue to leverage her strong relationships to laser focus on professionals’ needs and transform the innovative product offerings as a profit driver for the company. In her new position, Farah will report directly to Rami Shami, CEO. 


“I am excited to broaden my horizons,” said Farah. “I believe Farouk Systems, Inc. has always been at the forefront of reinvention. From virtually trying on hair color looks to becoming Leaping Bunny certified for its clean ingredients, it is constantly changing the way professionals discover, experience and connect with its brands,” she added.


Paula Malloy: President of Chains


Paula’s Industry Expertise & New Role:

Paula Malloy is an accomplished beauty industry professional who joins Farouk Systems, Inc. as the President of Chains. Paula brings a strong tenure of working in the beauty industry and has an impressive track record of delivering effective strategies that lift sales performance in competitive markets.


Before her new position at Farouk Systems, Inc., she held various senior executive roles, including Vice President of Salon Support & Merchandising for HC Salon Holdings. She was also part of the leadership team at JCPenney’s Salon Division as the Divisional Vice President & Division Merchandising Manager.


Paula’s exceptional expertise, coupled with her strong passion for the beauty industry, makes her uniquely suited to continue to lead Farouk Systems, Inc. into its next chapter of growth. In this role, she will report to Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc.


“I love everything about the [beauty] industry,” said Paula. “I am passionate about providing tools that help create a better life for stylists, so working with Farouk Shami is the thrill of a lifetime,” she added.


Richard Rivas: Senior Vice President Of Marketing


Richard’s Expertise:

Richard Rivas is an accomplished beauty industry veteran with over 12 years of multi-channel marketing, branding and digital experience. He is known for leading the transformation of global brands.


Richard joins Farouk Systems, Inc. from TONI&GUY USA, where he served as the Vice President of Marketing, leading an integrated approach across all communication efforts. His innovative beauty marketing abilities and high-impact leadership skills also led him to work under the L’Oréal banner with L’Oréal Paris and the global marketing teams of Redken and Pureology. There, he was given the opportunity to manage partnerships with E! Entertainment, Council of Fashion Designers of America (CFDA), Style Network, Telemundo and BET.


As an Account Executive at Omnicom Media Group, Richard managed Lowe’s largest ever sponsorship, an NBCUniversal reality television competition series called “American Dream Builders.”


Richard’s New Executive Role:

Through brand-building initiatives and continued digital marketing expansion, Richard will work closely with his team to drive transformation at Farouk Systems, Inc.


“I am honored to join the legendary Farouk Systems, Inc. family,” said Richard. “CHI, BioSilk and SunGlitz are iconic in the beauty world, and innovation is at the forefront of the company. I look forward to driving success and creativity with this talented team,” he added.


Rivas will report directly to Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc.


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