News > New Appointments > Farouk Systems Inc. Appoints Edwin Hofstede As Managing Director For Europe
Last updated: August 16, 2017

Farouk Systems Inc. Appoints Edwin Hofstede As Managing Director For Europe

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Farouk Systems Inc. appointed Edwin Hofsted as the brand’s Managing Director for Europe. In his new role, Edwin will be responsible for the growth, support and performance of the European Division by managing all departments, taking ownership of European sales and marketing plans and creating the right plan to build, integrate and engage brand experiences.


“We are very excited to have Edwin Hofstede as our Managing Director of Europe,” says Farouk Shami, Farouk Founder and CEO. “His devotion and knowledge of the professional salon industry will help to expand not only our business, but improve sales and marketing for our distributors and also deliver the type of education and shows our fellow hairdressers want and need in Europe to be even more successful. He will be a great asset to our company and to the hairdressers we are dedicated to serving.”


With more than 20 years of experience in the professional salon industry, Edwin worked as a successful sales and marketing manager for Farouk’s Dutch Distributor TrendyHair Company. Before that, he served Farouk Systems Europe as a marketing manager, focusing and supporting the European distributors from 2007 to 2013.


“It has never been a secret that it was and still is my interest, goal and focus to develop and grow international markets,” says Edwin. “With this new challenge and opportunity that Dr. Farouk Shami has given me as Managing Director for Europe, it is a dream come true and I am more than confident that I will be a valuable asset in sales and marketing.”