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Last updated: February 03, 2020

Demi Lovato’s Super Bowl Waves

Demi Lovato Super Bowl Waves How To Get The Look IGK Hair Beach Waves Lived In Paul Norton @paulnortonhair
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Photo by Paul Norton (@paulnortonhair)

Whether you were actually invested in the game or just there for the snacks and halftime performance (hey, no shame because same), one thing’s for sure about Super Bowl LIV: Demi Lovato absolutely crushed the National Anthem. And her hair? Total perfection. Keep scrolling to learn how celeb stylist Paul Norton (@paulnortonhair) created Demi’s I-just-woke-up-like-this waves that so many clients crave!


Artist: Paul Norton
Manufacturer: IGK Hair

Products Used



Starting with clean, damp hair, apply a quarter and a half-sized amount of IGK Hair Rich Kid Coconut Oil Air-Dry Styler from roots to ends.


Spray IGK Hair Thirsty Girl Coconut Milk Leave-In Conditioner from the midlengths to the ends and comb through, then diffuse the hair until it’s fully dry.


Pro Tip: Have the client tip their head from side to side while you diffuse for added volume at the root.


Next, apply IGK Hair Beach Club Texture Spray and continue diffusing. 


Use a triple barrel iron to create more of a wavy textured look, then switch to a 1-inch curling iron for the front sections so they’re curled back away from the face.


Next, scrunch in several pumps of IGK Hair Crybaby Anti-Frizz Smoothing Serum for added shine and softness, then follow with IGK Hair Speechless Dry Oil Finishing Spray to give the hair that glass-like look.


Finish with IGK Hair 1-800-Hold-Me No-Crunch Flexible Hold Hairspray to keep the style in place with touchable hold.

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Finished look // Photo by Paul Norton (@paulnortonhair)

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