Demi Lovato’s Long, Cascading Beach Waves

Starting at the nape and working your way up, take sections and apply IGK Hair Thirsty Girl Coconut Milk Leave-In Conditioner on clean, damp hair from roots to ends. Then, brush it through with a paddle brush.

Following the same approach as the previous step, apply IGK Hair Beach Club Texture Spray about 2 inches away from roots to ends and then begin to tousle the hair, gently lifting at the roots to create natural volume. 

Once the hair is about 90 percent dry, blow-dry using a boar bristle brush starting in the back nape area and work your way up until the hair is completely dry.

Then, use a 1-inch flat iron to create gentle waves by pivoting your wrist as you move down the hair shaft. “I alternate my tool choice in-between sections with a 1-inch curling iron to keep the look more organic,” shares Paul.

Apply about seven or eight pumps of IGK Hair Crybaby Anti-Frizz Smoothing Serum from the midlengths to the ends and the edges of the hair, then use your fingers to rake it through. 

Then, apply IGK Hair First Class Charcoal Detox Dry Shampoo at the crown area for more lift and finish with IGK Hair 1-800-Hold-Me No-Crunch Flexible Hold Hairspray for all-over hold and shine.

Finished look // Instagram via @ddlovato