15 Styling Trends That Will Be Everywhere in Winter 2023

Blowouts, Braids & Waves: Here’s Every Style That’s Trending This Season

New season, new styles—and winter 2023 is serving up some major holiday hair goals, and opportunities to build your ticket with on-trend looks. From NYE-worthy updos to bombshell blowouts and balletcore-inspired braids, we compiled a festive style guide with a look for every client.

Keep scrolling for our official Winter Styling Trend Report, directly from the top celebrity hairdressers who are leading the trends.

1. Elegant, one-sided updos

Is your client looking for a style that’s cute, flirty and functional? That might seem like a steep checklist, but celeb stylist Glen Coco Oropeza (@glencocoforhair)’s one-sided updo for Dove Cameron has you covered. This asymmetrical look works for any fringe and face shape—and can be dressed up or down for a cozy night in or a frosty night on the town.

Learn more luxe styling technique’s with Shayla Robertson (@samirasjewelry)’s BTC University course on half upstyles and braids!

2. Sleek, luxe updos

As if sleek and shiny could ever go out of style. Complement each client’s unique style with wet-textured twists, a neat face frame or Y2K-inspired spikes for a crisp winter look—think “Bones And All” star Taylor Russell‘s bow-topped updo by Peter Lux (@peterluxhair). The best thing about this done-up style: It’s sure to serve plenty of hair envy at your clients’ holiday parties.

Here’s a celeb-inspired cheat sheet for the perfect updo every time:

• Rachel Brosnahan’s Elegant Red Carpet Updo with Matrix
• Selena Gomez’s Twisted Updo with Moroccanoil®
• Lupita Nyong’0’s Textured Updo

Kaitlyn Denver’s elegant updo by Clayton Hawkins (@claytonhawkins) for the Academy Museum gala:

See celeb stylist Halley Brisker (@halleybrisker)’s look for model Rosie Huntington-Whiteley:

Looking for some extra inspo? Click here to get Vanessa Hudgen’s twisted updo by Danielle Priano (@daniellepriano) using SexyHair! 

3. Double braid

Two is always better than one—especially when it comes to braids! The internet is all over this chic, layered look. Why? Besides being super cute, it’s fresh, manageable and giving major Rhaenyra Targaryen vibes from HBO’s hit series “House of the Dragon.” Plus, it’s quick for stylists and clients who are both preparing for the holiday rush.

Here are some pro braiding tips:

• 4 Tips For Your Best Braids
• Watch: How To Prep Fine-Haired Clients For Braids
• Are You Making This Common Braiding Mistake? Find out from Surface Culture Artist Dawn McKee (@dawnsurfacehair).

We’re loving Dorit Kemsley’s double braided glam by Justine Marjan (@justinemarjan):

Model Alessandra Ambrosio’s double braids by Dimitris Giannetos (@dimitrishair):

4. Braided ponies

A foolproof way to send your client off looking like a total baddie? Elevate their go-to pony with a braid! Whether you’re braiding, twisting or getting creative with the elastics, this haute style looks effortless and done-up all at once—and both D’Amelio sisters seem to agree! 

Step up your braid game with these tips and BTC-U classes:

• Trend Alert: Rope Twist Ponytails
• Braids: Step Up Your Styling Game with BTC Team Member Alexandra Wilson (@alexandralee1016)
• Learn to Create: Jumbo Knotless Braids with master braider Pearl Ransome (@pearlthestylist_)

Laura Polko (@laurapolko)’s braided pony for Dixie D’Amelio:

Charli D’Amelio’s sleek rope braid by Ruslan Nureev (@hairbyruslan):

Take a look at model and “Squid Games” actress HoYeon Jung’s cool-girl braid by Jenny Cho (@jennychohair):

5. Balletcore pigtails

If you’re hooked on Jenna Ortega‘s look in Netflix’s “Wednesday,” we are too! Simple, manageable and cute, this is a style that clients can easily recreate at home or wear to the ice skating rink. Keep scrolling for some ultimate balletcore hair inspo—and don’t forget to add ribbons!

Up Next: TREND ALERT: Wednesday Addams-Inspired Fringe

Watch how hair artist Nirvana Jalalvand (@nirvanajmakeup) creates perfectly symmetrical braids for Jenna Ortega’s Wednesday Addams:

 

 

 

 

 

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A post shared by NIRVANA JALALVAND (@nirvanajmakeup)

Take a peek at Naeemah Lafond’s look for “Gossip Girl” star Whitney Peak using amika:

6. Braids on braids on braids

What’s the mantra when it comes to holiday parties? The more the merrier! We like to think the same idea applies to braids. From twenty braids to three braids, multi-plait styles are taking over the internet. Feel free to use different types of braids–think Dutch, French or fishtail–to best suit each client. Bonus points if you combine them!

Enroll in BTC University for unlimited access to pro styling courses!

Watch @hairwithlinda create festive multi-braid pigtails:

 

 

 

 

 

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A post shared by LINDA (@hairwithlinda)

7. Flippy blowout

The 2022 blowout train is showing no signs of stopping. We’re predicting this ultimate cool-girl style to be just as big in the new year. One of our favorite ways to wear it: The flippy blowout, the ultimate crossover between volume and movement with plenty of face-framing layers.

Flippy, face-framing blowout cheat sheet:

• Blowout Guide: Pro Tips For Rollers, Round Brushes + Pin Curl Sets
• Layers & Bangs Are Trending: Do You Know How To Style Them?
• Here’s How @andrewfitzsimons Preps A Long-Lasting Blowout (Hint: It’s with Alterna Haircare!)

Check out this blowout transformation using OLAPLEX:

Andrea Henty (@andreahenty) gave her client the perfect flippy blowout using Line One keratin extensions:

8. Bombshell blowout

When we say blowouts are having a HUGE moment, we’re not just talking about volume. Whether your client is drawing inspo from ’90s icons like Cindy Crawford and Cher in “Clueless” or modern-day trendsetters like Doja Cat, be prepared to deliver hefty volume that lasts. 

Get the perfect blowout every time using these styling tips:

• The Secrets To Long-Lasting Supermodel Blowouts with Schwarzkopf Professional™
• 5 Tips For A Smooth, Bouncy Blowout On Textured Hair with Olivia Garden
• Anti-Aging Hair Secrets For Long-Lasting Blowouts

We’re loving Doja Cat’s supermodel blowout by Jared Henderson (@jstayready_):

Here’s how Kim Kardashian’s go-to stylist Chris Appleton (@chrisappleton1) creates bombshell hair using ColorWow:

 

 

 

 

 

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A post shared by Chris Appleton (@chrisappleton1)

9. High volume locks

This holiday hair season, bigger is better. Whether your client is looking for a glamorous blowout or a little bit of added OOMPH, it’s time to keep plenty of volumizing spray, hot rollers and your favorite extensions on-hand. Remember, you can accentuate your client’s natural volume or draw it out for finer haired clients.

Add volume with extensions! Here’s a cheat sheet:

• 4 Hair Extensions Dos + Don’ts From Kylie Jenner’s Hair Stylist
• How To Begin Offering Extensions Services
• Extensions Where? Here’s A Must-Try Tip For Invisible Roots

Watch Shannon JJ Williams (@shannonjjwilliams) style some high-volume glam:

 

 

 

 

 

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A post shared by ✨ SHANNON . JJW . HAIR . GOD ✨ (@shannonjjwilliams)

Want more pro tips from Natalie Anne (@natalieannehair)? Enroll in her BTC-U class to learn how to photograph hairstyles for Instagram!

 

 

 

 

 

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A post shared by N A T A L I E A N N E H A I R (@natalieannehair)

10. Barely there S-wave

This winter, we’re welcoming back loose, gentle waves. This style is evergreen with the likes of Margot Robbie and Olivia Rodrigo, both ethereal and effortless for a romantic holiday style. But while these waves look subtle, it takes a lot of work to keep them from falling flat.

Some wavy tutorials and tips:

• How To: S-Waves
• How To: No Heat Beach Waves
• 5 Tips To Make Curls + Waves Last

Click here for a step-by-step guide to Margot’s effortless look by celeb stylist Bryce Scarlett (@brycescarlett) using Moroccanoil®.

From products to technique, click here to get the insider scoop on “Bridgerton” star Simone Ashley’s voluminous waves!

11. Pin straight hair

Sure, waves and curls never go out of style, but super-sleek hair is a whole different ball game. The rise of ultra-straight tresses has many fans: Madonna, Jennifer Aniston, model Anok Yai and influencer Addison Rae—and us too! Here are some our fave inspo pics.

Some sleek hacks:

• 3 Ways You’re Ruining Your Client’s Silk Press
• Get The Look: From Tousled Texture To Sleek And Straight
• How To Achieve Dixie D’Amelio’s Sleek Blowout + Curtain Bangs with Aquage

 

 

 

 

 

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A post shared by Chris McMillan (@mrchrismcmillan)

Learn the silk press from start to finish with John George III (@johnwgeorge)’s exclusive class at BTC University! Watch the video below for a sneak peek:

12. The return of the side part

Over the last few years, the debate between middle and side parts has divided the internet. This year’s winner speaks for itself: Side parts in back in style. Our proof: Khloe Kardashian’s dramatic look at the 2022 People’s Choice Awards, Iris Apatow’s casual high-volume style and “Yellowjackets” star Liv Hewson’s deep, wet-textured side part.

 

 

 

 

 

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A post shared by Khloé Kardashian (@khloekardashian)

Digging Liv’s style? Recreate the look with R+Co Collective Member Ryan Richman’s (@ryanrichman) how-to!

Peep this sweeping style by BTC Team Member @kelleyscanvas using Oligo Professionnel:

13. Curly, messy updo

This probably isn’t the first time you’ve come across this Pam Anderson-inspired updo. This perfectly imperfect style is officially viral on TikTok, fueled by ever-trendy ’90s nostalgia. Messy, face-framing curls with piecey bangs—talk about a perfect combo!

Styling cheat sheet:

• 4 Styling Hacks For Flat Iron Waves
• 5 Ways To Add Texture & Volume When Upstyling
• 5 Easy Styling Tips For Quick Updos

Watch Kiley Fitzgerald (@bykileyfitz) create “natural” body using Redken Deep Clean Jumbo Dry Shampoo:

 

 

 

 

 

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A post shared by Kiley Fitzgerald (@bykileyfitz)

14. Hair jewels

Best believe we’re still bejeweled…for NYE celebrations! Whether your client likes their hair up or down, a little bit of timeless sparkle will accentuate their go-to styles until midnight and beyond. Between all-over gold and pearl-lined braids, your client will be pulling a Taylor Swift and making the whole place shimmer.

Holiday glam classes:

• Holiday Glam: Styling For Any Celebration with Ulta Beauty Pro Team Member Michelle O’Connor (@michelleoconnorbeauty)
• Glam Holiday Hair Styling

Watch how Natalie Anne creates trendy pearl hairline accents:

 

 

 

 

 

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A post shared by N A T A L I E A N N E H A I R (@natalieannehair)

15. Bows & embellishments

Cottagecore bows, retro headbands, chunky claw clips and “seaside grandma” scarves are topping the trend charts this season. From bright, festive accessories to low-key accents, upstyle your clients’ favorite looks for their next holiday party or a quick trip to Starbucks for another peppermint mocha.

Cheat sheet:

• 5 Tips To Up Your Accessory Game
• Trend Alert: Hair Accessories & Hardware
• How To: Holiday Twisted Pony

Unlock access to unlimited pro styling classes by enrolling in BTC University!