Curls Like Us™ Collection

Joico® NEW Curls Like Us™ Collection, formulated with algae oil and moringa seed oil, includes three curly styling products: Curls Like Us Smooth & Bounce Hydrating Foam, Curls Like Us Hydrate & Define Curl Crème and Curls Like Us Define & Seal Defining Gelée. Paired with stylist-tested techniques, this curl-enhancing trio will help to simplify your daily styling routine. With Curls Like Us, you don’t just style your curls, you celebrate them—learn more about the products below!

Curls Like Us™ Smooth & Bounce Hydrating Foam 

Spring into action with Curls Like Us Smooth & Bounce. This delightfully airy foam enhances your curl pattern with a lightweight hold, creating a three-day shield of protection against humidity and frizz*.

• Leaves hair feeling hydrated and looking bouncy
• Reduces frizz and locks out humidity for 72 hours*
• Provides lightweight hold
• Enhances curl pattern

Curls Like Us™ Hydrate & Define Curl Crème Styler 

Looking for a styler that delivers touchable definition, thermal protection and reduced frizz all in one fell swoop? That’s what you get with Curls Like Us Hydrate & Define: It’s a curl-enhancing styling crème that gently coaxes curls and coils into soft, resilient* clumps that are resistant to breakage*.

• Leaves curls feeling hydrated and looking healthy
• Strengthens* hair and reduces breakage by 88.77 percent**
• Shields from thermal damage up to 450°F/232°C
• Provides lightweight, flexible hold with no stiffness, no tackiness, no weigh-down

Curls Like Us™ Define & Seal Defining Gelée

Don’t let frizz frazzle you! Keep your curls in formation with Curls Like Us Define & Seal, the medium-hold gelée that won’t flake on you. Our buildable formula improves curl definition and creates a cast, sealing in much-needed moisture while also locking out humidity for 72 hours*.

• Reduces frizz and locks out humidity for 72 hours*
• Seals in moisture
• Buildable medium hold that won’t weigh down curls
• Improves definition of your curls
• Heat protection up to 450°F/232°C

“What I love about Curls Like Us is its simplicity. The entire range prioritizes proper hair hydration, making it easy to achieve healthy-looking, defined curls. Curls Like Us encourages definition of curls without so much crunch so curls can look their best naturally—and the layering capabilities here are well thought out,” shares Jeannetta Walker-Rodgers (@watchmyhairbounce), Joico Global Technical Director.

“I am beyond excited about this new line! Finally, three essential products for us curly girlies to try out, play with, and enjoy. After trying Curls Like Us, as a professional stylist and curly-girl member myself, I can confidently say I’m impressed with the performance of each product in this line,” shares Mai Hernandez (@maimaihair), Joico Artistic Educator and Brand Content Creator.

For more information, visit joico.com.

*vs. untreated hair at high-humidity conditions

**Against combing breakage on damaged hair vs. a non-conditioning shampoo

***vs. untreated hair at high-humidity conditions