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Product Announcements > Color Butters
October 10, 2017

Color Butters

Whether your client wants to revive her fading fashion colors or try a temporary POP of color, Joico’s all-new Color Butters are an instant way to add vibrant color on pre-lightened hair. Lasting up to 10 shampoos, the butters melt into that salon-fresh shade your client is missing, extending the life and intensity of your color service! Also, Color Butters reduce breakage by 44% to create bright, instant looks that look glossy and feel healthy. Use them as an in-salon service or at-home care to make color maintenance easy for your clients (see all the how-tos below!). 

 

Plus, Color Butters match the shades of Joico’s Color Intensity, so they’re perfect for reviving fading color! They are available in six different colors:

 

  • Blue
  • Green
  • Pink
  • Purple
  • Red
  • Titanium

 

For more information, visit joico.com.

Manufacturer: Joico, @joico

looks created using
Color Butters

How To Use

Offer three in-salon services using Color Butters! Here's how:

  1. Top Coat - Add a POP of vibrancy by applying Color Butter to freshly-colored hair at the end of your color service.
  2. Refresher - Add a "Color Refresher" service to help your clients avoid fading fashion colors. 
  3. Color Without Commitment - Give your blonde clients the option to add vibrant colors that last up to 10 shampoos.  

Plus, You can creatively intermix Color Butters for custom color care! Here are three ways how: 

  1. Mix different Color Butters together for bold and completely custom color shades. 
  2. Mix any shade or customized formula with conditioner to lighten the intensity of a shade. 
  3. Deepen shades by repeating application 2-3 times, rinsing in between applications. 

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