Liquid Wax

Men like everything to be easy, so when it comes to styling products, they need to be simple and fuss-free. Enter American Crew with Liquid Wax, which offers the styling power of a gel with the added convenience of applying like a liquid. The water-based formula applies easily, even with curly hair, to deliver texture, definition and control, along with medium shine and hold. Liquid Wax creates looks that stand up under extreme conditions–so his hair is sure to stay in place no matter if he is sweating it out on the court or sitting in an office meeting. Best of all, the wax works on all hair types and is suitable for everyday use.

“Liquid Wax styles the look without taking it over. As a stylist, I recommend Liquid Wax as a go-to product that can be used alone or in conjunction with other styling aides to achieve a wide spectrum of looks, from messy to controlled.” — Paul Wilson, American Crew Artistic Director