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News > Sexy Hair Cleans The Beach
October 11, 2019

Sexy Hair Cleans The Beach

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Sexy Hair puts socially responsible initiatives and brand innovations top of mind, which is why the brand organized a beach cleanup right in its own backyard. Recently, during the annual sales meetings, the brand worked with Los Angeles based organization, Heal the Bay to cover a mere half-mile stretch of the beach in Venice, Calif.
 
70 Sexy Hair team members scoured the surrounding area and collected an astonishing 52 pounds of trash and shockingly over 2,500 cigarette butts in a state where smoking on the beach is illegal. Heal the Bay is a renowned environmental nonprofit dedicated to making the coastal waters and watersheds of Greater Los Angeles safe, healthy and clean.
 
 
“Loved seeing our team come together to give back to our local community,” said Caleb Foltermann, General Manager for Sexy Hair.  “This is only a small start to larger scale efforts that we are slated to start rolling out for the brand that will in hopes have a bigger impact on our part of social responsibility globally.”
 
Sexy Hair is currently working on phasing in bottles created with up to 95 percent post consumer resin (PCR) materials with the relaunch of the Big Collection and has set a goal to fully transition to have PCR all plastic products by the end of 2020.
 

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