0
News > Go Inside Henkel’s #AcademyofHair: 7 Pro Beauty Brands Under One Roof
June 20, 2018

Go Inside Henkel’s #AcademyofHair: 7 Pro Beauty Brands Under One Roof

Go Inside Henkel’s #AcademyofHair: 7 Pro Beauty Brands Under One Roof

It’s OFFICIAL—seven professional hair care and color brands under one roof, all part of the Henkel #AcademyofHair! BTC had a sneak peek at the incredible space, so keep scrolling!

 

Henkel hosted industry friends on June 14, 2018 to see the company’s new #AcademyofHair space in Culver City, Calif., where the Henkel Beauty Care Professional Headquarters is. Henkel brands Alterna®, Kenra Professional®, PRAVANA®, #mydentity, Joico, Schwarzkopf Professional® and Sexy Hair® gave BTC a guided tour through the world-class, state-of-the-art space, and we were blown away by the advanced educational and content creation capabilities! Plus, the night ended with an impressive runway show, and we got to sip custom cocktails and hang with our friends!

 

Stefan Mund, Regional Head of Henkel Beauty Care Professional North America

 

Here are the deets on the facility:

  • There are several unique spaces including a full-service test salon and color bar, a digital trend lab designed specifically for content creation and a versatile academy space.
  • It’s equipped with brand new, cutting-edge technology
  • The views are INSANE—the L.A. skyline is gorgeous from the 7th floor balcony!

 

“Hairdressers are at the heart of everything we do here,” said Stefan Mund, Regional Head of Henkel Beauty Care Professional North America. “Our new #AcademyofHair embodies Henkel’s commitment to innovation, offering a state-of-the-art space for stylists — a place where they can learn the latest techniques and use the newest products to help perfect their craft. We are excited to introduce the #AcademyofHair as a trusted and essential resource to the stylist/hair professional community.”

 

Each brand introduced an artistic ambassador to create a look that embodied their brand’s identity while also forming a collection, signifying unity under one roof! The artists included:

  • Alterna Brand Ambassador Salvatore Leonetti (@sal_leonetti)
  • Joico Brand Ambassador Larisa Love (@larisadoll)
  • Kenra Professional Educator Cassie Siskovic (@cassiskovic)
  • Guy Tang’s #Mydentity Global Artist Noora Ahmad (@hairbynoora)
  • PRAVANA Collective Head Colorist Presley Poe (@presleypoe)
  • Schwarzkopf Professional North American Color Director Rossa Jurenas (@rossajurenas)
  • Sexy Hair Platform Artist Amanda Kimball (@amandajeank_)

 

Watch the video for BTC’s look at the #AcademyofHair!

 

Click through the slideshow for all of the models!

Hair by Alterna Brand Ambassador Salvatore Leonetti @sal_leonetti

 

Thanks for having BTC to the #AcademyofHair, Henkel brands!

More from
Henkel