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Foiled Cashmere: Why "Bessette Blonde" is 2026's Biggest Luxury Trend

Classic Foils Are Back. So Is The Higher Paycheck. Full foils are making a major comeback, and so is the higher paycheck. After nearly a decade of lived-in color dominating salon menus, the industry is shifting toward full-foiling. Fueled by a cultural storm of ’90s nostalgia and the “Quiet Luxury” aesthetic dominating TikTok and Pinterest, the shift is undeniable: The New ’90s Blonde is here, and Foiled Cashmere is the technique powering it. Created by the colorist behind Carolyn Bessette Kennedy’s blonde transformation in FX’s “Love Story”, this iconic look reimagines the technique for today’s client. This guide is part (more…)
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How To Make Blonde Highlights Pop on Dark Bases

Key Tips for Bright Foils and Balayage On Naturally Dark Hair A darker base doesn’t have to mean dialing back the blonde. The key is approaching the service strategically, from how lift is paced to how dimension is placed. We tapped color experts to share what they are doing on real clients behind the chair to create blondes that pop. From formulation to treatment steps you should never skip, here are the tips and tools to have ready before your next appointment. How to Lift Darker Levels Without Compromising The Hair When lifting darker starting canvases, the goal is still (more…)
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Foiled Cashmere is the "It" Blonde Trend of 2026

Schwarzkopf Professional Unveils Foiled Cashmere™ as the “It” Hair Color Trend of 2026 If your clients are saving ’90s quiet luxury blonde to their moodboards, they are thinking of Carolyn Bessette-Kennedy, the minimalist style icon whose understated, polished aesthetic defined an era of American luxury. Schwarzkopf Professional® is turning that demand into a defined technique with a new E-Academy course and certification designed to elevate full-head foiling. Schwarzkopf, a global leader in haircare and color innovation for over 125 years, is proud to unveil Foiled Cashmere™ as the hair color trend of 2026—a modern lightening technique inspired by ’90s blonding, (more…)
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3 Layers of Lived-In: Try Carly Zanoni's Low-Maintenance Blonde Placement

Impact Without Overfoiling: This Placement Saves Time and Creates a Seamless Blend This season’s blonde trends feature low-contrast dimension, softness and longevity; so, we tapped expert educator and Schwarzkopf Professional® Digital Artistic Ambassador Carly Zanoni (@the.blonde.chronicles) to break down her signature Three Layers of Lived-In method. This placement delivers visible change with minimal foils, minimal maintenance and maximum impact, saving you time and money behind the chair. Find Carly’s top tips below, and click here to watch her full BTC University Class, Low Impact Blonde in Less Than 20 Foils. What Is the “Three Layers of Lived-In” Method? Carly’s technique, (more…)
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How To Create Brighter Blondes Without Relying on Toner

Stop Using Toner as a Crutch—These Lift and Care Tips Do the Real Work Toner is a great finishing tool, but it isn’t what makes a blonde bright. Schwarzkopf Professional® Brand Ambassador and Educator Josie Vilay (@josievilay) shares this reminder often: toner doesn’t create brightness—the lift does. When the lift is clean, even and supported with the right care, you have the flexibility to leave it raw, refine it or shift the tone however you choose. Josie often skips the toner and opts for a raw lift when using Schwarzkopf Professional® BLONDME 9+ Lightener and we can see why. Photo Credit: (more…)

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