Why More Stylists Are Adding Gray Prevention to Their Services

The New Approach to Managing Gray Hair Beyond Color

Gray coverage can be one of the most challenging services—resistant, wiry strands that won’t take color, clients frustrated with frequent touch-ups and the constant battle against regrowth. But what if there was a way to make gray coverage easier—or even delay the process altogether? More stylists are now looking beyond the color bowl and incorporating gray prevention into their services. 

Enter the SATARA® OPTI serum by SEVEN Haircare, a science-backed solution designed to help maintain natural pigment, soften stubborn grays and support healthier, fuller hair. Read on to learn why it’s gaining traction behind the chair.

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Why Gray Prevention Matters

Gray coverage isn’t just about color—it’s about managing texture, longevity and regrowth. Helping clients delay and soften grays means fewer stubborn strands and better color absorption, making every service smoother.

How SATARA® OPTI serum Supports Gray Prevention

SATARA® OPTI serum is a lightweight, leave-in scalp treatment designed for daily use. It works beyond the surface to:

• Boost Melanin Production: Helps re-pigment grays and slow the graying process.
• Soften Resistant Grays: Makes wiry strands more manageable and easier to color.
• Strengthen Hair & Promote Growth: Supports healthier, fuller hair over time.

Here’s a look at the results before and after:

The Ingredients That Make it Work

The two ingredients, Agreynist® and Procapil®, work together to restore melanin, strengthen follicle and support overall hair health. Here’s a quick breakdown:

• Agreynist®: A plant-based concentrate that increases melanin production by 88 percent, helping hair regain its natural pigment while neutralizing oxidative damage that contributes to graying.
• Procapil®: A DHT-blocking complex that increases hair growth by 58 percent, improves blood circulation to the scalp and strengthens follicles to reduce shedding and thinning.

OPTI serum also has nourishing ingredients like biotin, green tea, goji berry and castor oil to fortify, soften and protect hair over time.

How to Incorporate Gray Prevention Into Your Salon Services

Stylists looking to offer a more holistic approach to gray hair management can easily introduce OPTI serum into their client recommendations. Here are a few ways to do it:

• Retail Solution for Gray-Prone Clients: Recommend OPTI serum to clients looking to delay graying or improve coverage longevity.
• Post-Color Care Add-On: Use it as part of a gray coverage aftercare routine to help maintain pigment and soften resistant strands.
• Scalp Health & Growth Boost: Introduce it as a daily leave-in treatment for clients concerned about thinning, hair strength or scalp health.

OPTI serum is easy to incorporate into any client’s routine—just apply a few drops to the scalp, massage it in and style as usual. No rinsing required.

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