The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Advertisement

TBS Mainstage June 26 2026 LB
Is Shampoo Obsolete? The New Wave of Cleansing Conditioners
Formulas

Is Shampoo Obsolete? The New Wave of Cleansing Conditioners

By Jackie Summers   Is “lather, rinse, repeat” going the way of the flip phone? First it was dry shampoo—a new product category that allows clients to skip a day or two or three between shampoos. These formulas give overworked midlengths and ends a rest while absorbing debris and oil from the scalp area.     Now the cleansing buzz is building over another trend—cleansing conditioners. Also referred to as co-washing by many, cleansing conditioners are typically shampoo-free formulas that cleanse, balance and refresh the hair without stripping or depleting its natural oils and nutrients. Because they’re shampoo-free...

Read This Next

Advertisement

2026_BTC_July__1ProStyling_RotatingBanner_2280x281