Dear Clients, 4 Haircare Myths Debunked

Debunking 4 Myths About Client Haircare Picture this: You just nailed your client’s hair color, but they leave your chair without retail and you know they’re headed to the drugstore. We’ve all been there. At-home care products are your client’s hair insurance to maintain the look you’ve spent hours creating behind the chair.   This is your opportunity to educate and sell. We gathered common myths and realities to help clients understand what they need and what they don’t—plus, a benefit cheat sheet they can screenshot!   1. Myth: Sulfate-Free Shampoo Does Not Lather Clients love the squeaky-clean feeling they get from...