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In-Salon Prescription Haircare…What?!
3 Ways To Start Using Prescription Haircare On Every Client All those theory hours of mixology and anatomy are coming back for revenge! Kidding—but seriously, we have everything you need to know about Urban Alchemy‘s new line of prescription haircare that every stylist should be talking about. Keep reading to learn how to use prescription drops to customize haircare for every client. 1. Add Prescription Toners To Shampoo These violet Prescription Blonde Drops from Urban Alchemy can be used to customize any shampoo, conditioner or hair mask for every blonde client. The semi-permanent violet pigment creates cool blonde tones that are customizable depending on your client’s shade of blonde. Best part? Since you can formulate your own purple shampoo to your client’s needs (instead of using a premade formula) you’ll be saving time by skipping an additional toning step after shampooing. Check out @pameladoeshair formulate her client’s perfect toning shampoo with just three blonde prescription drops: View this post on Instagram A post shared by URBAN ALCHEMY (@urbanalchemyofficial) 2. Create Custom Hair Masks For Every Client After a color or haircut service, it’s frustrating to not see the results you created because of heavy products you “needed” to use in the shampoo bowl. Alisha Jared (@alishajaredhairartistry) demos her trick to prescribe her client’s hair the nutrition it needs instead of using the same haircare for every client. To create a custom hair mask, Alisha uses Urban Alchemy’s Prescription Care System. This custom system (including three bases and seven concentrated alchemies) can be formulated together to heal clients’ hair concerns ranging from split end repair, hydration restoral, density concerns and many more. Here’s Alisha’s formula to try: Add Urban Alchemy Hair Mask Base to a bowl. Choose up to three Prescription Care alchemy additives depending on hair needs and concerns. Alisha used Moisture, Repair and Shine drops for this formula. Evenly coat your client’s entire head with their prescribed formula and let mask sit for five minutes before rinsing. Pro Tip: For every two pumps of Hair Mask Base, add a combined total of 1.5 pipettes of 3 different alchemies to the mixture. View this post on Instagram A post shared by URBAN ALCHEMY (@urbanalchemyofficial) 3. Lock In Fresh Color With This Prescription Formula When formulating toners for honey blondes, it’s crucial to leave just enough warmth in the toner to avoid ashing out the honey hues. Color specialist Carlos Rojas (@colorbycarlos) recommends this technique when you need to lock in temperamental haircolor that needs a little extra care to stay vibrant and on tone. Here’s what you can do: To your Urban Alchemy Hair Mask Base, add the color lock alchemy. Then, add 8 drops of the Prescription Blonde Drops directly into the mask mixture. Evenly comb the mixture through the hair and let sit for 10 minutes (do this at the bowl after shampooing!) View this post on Instagram A post shared by URBAN ALCHEMY (@urbanalchemyofficial)
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Co-WashShould You Stop Shampooing Hair?
This Brand Says It’s Time To Ditch The Shampoo “You shouldn’t wash your hair every day.” We’ve all said this to our clients before, right? For some people, washing every day can lead to faded color, dry scalps and oily hair. That’s why one hair brand is telling stylists and clients to stop shampooing and conditioning their hair—yes, really. Instead of shampooing, Hairstory is changing the way people wash their hair with New Wash, a shampoo-free cleanser that replaces detergent with oil-based cleansing. Developed by a former Bumble & bumble founder and execs, Hairstory was founded in 2015 as the result of a years-long search for a different way to wash hair. Product developer Jackie Bauer struggled with scalp psoriasis. Despite trying all sorts of stuff, she never really landed on a solution. Finally, she narrowed it down that for her, shampoo was the problem. She created her own detergent-free cleanser, and New Wash was born. “The traditional cycle is that a brand sells you shampoo, you overclean and strip the good stuff out of the hair, then you add some moisture with conditioner and dirty it up again with some styling products,” said Hairstory CEO and Chairman Eli Halliwell. “If you get rid of shampoo, you get rid of the whole problem.” So—should you stop shampooing? Keep reading to find out how New Wash is changing the hair cleansing game. BTC Free Sample: Try Hairstory New Wash Now “I feel strongly that shampoo of any kind dries hair out and therefore ruins its chance at wave. I use New Wash because it’s an eco-friendly co-wash and I love supporting a small company. I also love that it works.” Photo via Instagram @jayne_edosalon How traditional shampoo works Traditional shampoo washes by using detergent to grab onto grease, dirt and the scalp’s natural protective barrier (aka, the thing that keeps the scalp protected from dryness and the environment). Detergents get the hair SUPER clean, which in some cases, isn’t ideal. Use, and especially overuse, of traditional shampoo can strip the hair and scalp of these natural oils and wash them down the drain. The traditional shampoo cycle leads to the overproduction of oil, resulting in oily hair, a completely stripped scalp, which can cause itching and dryness, and even hair damage. But shampooers think that these factors mean the hair is dirty, so they shampoo again—and the cycle continues. Photo via Instagram @l0vemarisa Why New Wash is different from traditional shampoo What makes New Wash different? It’s oil-based, with fatty alcohols that both cleanse and condition. Because it’s detergent-free, it’s gentler than traditional shampoo. Plus, it uses non-toxic ingredients that are detergent-free, sulfate-free, paraben-free, silicone-free, human-tested, color-safe, pH-optimal, and biodegradable. “The product goes in and grabs oil, dirt and buildup,” Eli said. “It really cleans, but it doesn’t strip—that’s the magic.” Here’s how it works: The oil-based fatty alcohols take hold of the dirt, oil and buildup on the hair and scalp. The formula has an oil-loving side that wants to stick with the hair’s existing oil. It also has a weaker, water-loving side that latches onto the water you use to rinse the hair. Because the water-loving side is weaker than detergent’s water-loving side, rinsing removes only the stuff that’s been loosely hanging on the hair, like dirt and buildup. It isn’t taking the oils that make the hair feel soft and healthy and keep the scalp protected and hydrated. Try New Wash for free: Click here How New Wash takes the place of shampoo and conditioner One product washes, conditions, detangles, and repairs without stripping away the natural protective layer on the scalp and hair. By cleansing without detergent, Hairstory says that hair becomes healthier and stronger, with less frequent washings required. This helps color last longer and allows scalp conditions to improve. With continued use, New Wash users report transformed hair texture—which is why @jayne_edosalon, aka Jayne Matthews, owner of Edo Salon in San Francisco, loves New Wash. You know Jayne’s work: The coolest razor shags, French bobs and perfect pixies, all “hand-styled” without heat, exuding the effortless, cool-girl looks we love. Jayne swears by New Wash because it reveals her clients’ texture and lets them embrace a more effortless styling routine. “I have had people who had frizzy hair their entire lives finally love their natural texture after ditching shampoo. I also have had reports of scalp problems disappearing,” Jayne said. New Wash users also experience less color fading and dryness. Jayne can vouch for that herself. “The first amazing thing about switching out of using shampoo is your toner stops fading. That part alone is mind-blowing,” she wrote on Instagram. “It was a total game changer for me on my own hair. On top of that, it stops drying out your bleached out hair even more.” The New Wash experience Right off the bat, you’ll notice New Wash doesn’t foam at all. “If it foams, it’s stripping your oil away,” Eli said. This is the biggest difference for most people, but the reasoning makes sense. “I never, ever, ever use shampoo that foams. No matter how moisturizing it claims to be. Or color safe. If it foams, it fades color and dries your ends out. That is why hair gets frizzy,” Jayne said in an Instagram post. You’ll also notice a totally different texture. New Wash is really creamy, so you may not think you need to use a lot. But that’s not the case, said Jayne. “If you have tried it and your hair was too heavy and oily, it’s because you were not using enough of the product. Because it’s creamy, it feels a little counterintuitive,” she said on Instagram. “But I promise you, use the Original Formula generously and your hair will be clean and soft. BUT…not dry and fluffy.” View this post on Instagram A post shared by Hairstory Studio (@hairstorystudio) The experience of using New Wash is not the same as traditional shampoo, either. Eli explained that it requires rinsing really, really well. The company includes a special scalp brush in its product kits to help with rinsing the product completely. Hairstory will even coach people who contact their Customer Service Team on the right way to rinse New Wash. For the stylists and clients that use New Wash, this learning curve is worth it. “Once you get through it, your hair is literally different,” Eli said. “And it’s because you’ve stopped shampooing and let your hair be your hair.” Packed in a pouch, not a bottle New Wash’s packaging is totally different from typical hair cleansers because it comes in pouches, making it easy to refill the product’s reusable bottle. “When it was time to create Hairstory, I wanted to incorporate as much sustainable energy as we possibly could,” Eli said. “Bottles are the worst culprit.” Think about it—bottles are manufactured overseas and must be shipped empty, then filled somewhere and shipped again. Then the product is used and the bottles get tossed. Now, the brand sells New Wash in pouches, cutting plastic use by 90 percent. Hairstory can ship 10 pouches for every 1 bottle, and the pouches can be shipped empty and flat, lowering the carbon footprint. Photo via Instagram @hairstorystudio Claim your free sample of Hairstory New Wash: Click here! Is New Wash a co-wash? Typical co-washes are cream cleansers, almost conditioner-like in texture, used to clean the hair instead of shampoo. That’s why they’re called co-wash—conditioner-wash, but shorter. So is New Wash a co-wash? “We view New Wash as being on the cleansing condition continuum,” Eli said. So if you have to classify it, you can classify it as right in the middle between shampoo and conditioner—it isn’t a co-wash because co-washes don’t have actual cleansing ingredients. But the thing about New Wash is, it can’t really be classified. “You do NOT need any kind of conditioner beyond this. Because..your hair gets to keep its natural oils and is so happy,” Jayne posted on Instagram. “Nobody likes fluffy, clean hair anyway.” New Wash comes in three formulas: Rich: For dryer hair types that want richer moisture Original: The original cleanser Deep: For oily hair types and a deeper clean Pro stylists: Get a free sample of New Wash
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Co-Wash
7 Styling Cheats For Curly Hair
Curl Finishing Tips, Tutorials & Techniques Alexa, play JUICE by Lizzo! Your curly clients want juicy, wet and clumpy curls that look good and feel good too. That’s why we’re dishing seven must-know styling cheats, quickie video tutorials and tips for custom treatments and co-wash, hydrating curls, adding volume and more! Keep scrollin’ to learn it all from curly hair experts. 1. How To Achieve Max Volume On Stretched Out Roots Struggling to achieve lift at the roots? If your client has low density hair or curls that get stretched out at the roots when wet, try this pin curl technique from Daisy Henson (@curlyhairdaze). Use this method at the top and crown to give lift and bounce to the roots and encourage the curl during the drying process. Remember these quick steps and tips: Add styling products to wet hair before setting. Create the pin curls using your fingers and secure with double prong clips. Finger coil the sides. After the top is set, proceed to air-drying or diffusing. Release pin curls after 60 to 70 percent dry. Finish drying, then separate and fluff! Watch Daisy Demo The Technique Below View this post on Instagram A post shared by DAZE Curl Expert/Intl Educator (@curlyhairdaze) Want more texture education from @haircolorkilla, @curlfactor and @evanjoesphcurls? Subscribe to BTC-U and get unlimited access! 2. Curly Cocktail For Bouncy Movement Try this custom spray bottle application trick for high-shine curls from Christin Brown (@curlfactor). This also works great for wigs to add softness and bouncy, touchable movement without causing stickiness or stiffness. What To Mix: Olaplex No.6 Bond Smoother: Squeeze enough into a spray bottle to last a few clients. Olaplex No.7 Bonding Oil: A few drops with take care of a few heads. Spring Water: Flat water without bubbles. How To Apply: Dampen hair with curl mixture using a spray bottle. Apply more Olaplex No.6 if you need it, start with a pea-sized amount. Scrunch in upward motion to encourage the curls. Diffuse hair with low heat, slow speed. Watch The Quickie Tutorial Below View this post on Instagram A post shared by Christin Brown | CURLFACTOR (@curlfactor) 3. Sponge Trick For Coiled Styles Here’s how Joan Dellavalle (@joandellavallehairstylist) achieves a coiled style on short Afro and curly hair textures. She applies Olaplex No.6 Bond Smoother using the palm of her hand and works in circular motions with a Barber Hair Brush Wave Sponge. The sponge’s textured holes and your hand movement will help you achieve coils in minutes, faster than using your fingers. Plus, the Olaplex No.6 leave-in smoothing cream will help strengthen and moisturize, while eliminating unwanted frizz. See How It’s Done In The Video Below View this post on Instagram A post shared by Hairstylist for all Textures (@joandellavallehairstylist) 4. Finger Walking: What It Is & Why You Should Try It It’s exactly what it sounds like—walking down each curl with your fingers to properly detangle. Why? It creates juicy, defined results. When you reach a tangle, take the time to gently slide it out with your fingers, suggests @curlfactor. This will ensure that your client’s hair stays on their head, not wrapped up in a comb or brush. Check Out The Technique Below View this post on Instagram A post shared by Christin Brown | CURLFACTOR (@curlfactor) RELATED: Learn The Silk Press Technique With Curl Expert John George! 5. Mix Your Own Co-Wash Customize your own co-wash for clients with this genius idea from @joandellavallehairstylist. By applying this simple mix before washing, this will make the comb-out process less painful, especially after a braided protective style. What To Mix: Olaplex No.5 Bond Maintenance Conditioner (20%) Water (10%) How To Apply: Start applying to the root area first and massage to moisturize the hair before washing. Remember to take out any knots before trying this method. Watch The Video Below With Sound 🔊 View this post on Instagram A post shared by Hairstylist for all Textures (@joandellavallehairstylist) 6. How To Keep Curls Hydrated Conditioning is the most important part of the process to achieve big and bouncy hair, says @curlfactor. Here’s Christin’s three-step process for keeping curls hydrated. Apply Olaplex No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner to cleanse and condition. Detangle with Olaplex No.5 and allow to process for 3 minutes, or 5 minutes on drier curls. Rinse and apply a cocktail of Olaplex No.6 and Olaplex No.7 on top of wet curls. Then, diffuse. Pro Tip: Tap Olaplex No.7 onto your hands and rub together and scrunch into hair for additional shine. Remember: Hydration Is KEY 💦 View this post on Instagram A post shared by Christin Brown | CURLFACTOR (@curlfactor) 7. Don’t Forget This Simple Styling Rule If curls look clumpy and juicy wet, they will also look like that when they’re dry—as long as you diffuse correctly! Here’s a tip from Paris McElroy (@paris_mcelroy): Clump (or smush) wet curls together while styling to give more defined curls once they’re dried. Check Out The Before & After View this post on Instagram A post shared by BRISBANE BALAYAGE & CURLS (@paris_mcelroy)
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