NECTAYA™ Ammonia-Free Color from Goldwell® Hair Color

Studies show that 90 percent of all color clients prefer a gentler hair color. Based on these findings and six years of intensive research, the Goldwell^® Brand introduces NECTAYA™ Nurturing Hair Color, a truly unique ammonia-free hair color innovation. With a full color spectrum, including 36 shades, NECTAYA™ Nurturing Hair Color achieves sophisticated, rich color results.

“As a colorist that has been with the Goldwell^® Brand since the start of my career, I’m thrilled to have NECTAYA™ Nurturing Hair Color as an ammonia-free, conditioning option that still offers a great range of shades, provides color richness and delivers excellent performance,” says Rona O’Connor, Goldwell^® Brand Celebrity Colorist. 

Get a NECTAYA™ Nurturing Hair Color Formula: Deep, Rich Red

TECHNOLOGY
• Deeply nurtures and conditions the hair as it works, giving the best possible foundation to create beautiful color results.
• Patented IntraLipidTM technology sustainably replenishes lost lipids inside the hair.
• Up to 91 percent of naturally derived ingredients, including Argan Oil, condition the hair intensively.
• Creamy consistency has a pleasant 100 percent natural fragrance.

RESULTS
• According to studies, delivers 45 percent more color brilliance.
• Guaranteed performance with up to 100 percent grey coverage and up to 3 levels of lift. 

 To learn more, go to www.nectaya.goldwell.com