Product Announcements > Hair Color > @Pure Pigments
Last updated: August 03, 2018

@Pure Pigments

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@Pure Pigments is a collection of six direct dye additives from Goldwell that can be mixed into oxidative haircolor to create holographic effects, tone-on-tone boosting and dimensional pastel tones. However, @Pure Pigments do not mix together—they sit next to each other on the hair so that each dye reflects its own color. When combined with Goldwell’s other color lines (Topchic, Colorance and Nectaya), @Pure Pigments create high-shine, bolder color intensity and protection against color fading.


@Pure Pigments is available in Pure Violet, Pure Yellow, Pure Orange, Pure Red, Pearl Blue and Matte Green.


Click through the slideshow below to see how the additives look on the hair!


For more info, visit


Manufacturer: Goldwell, @goldwellus

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@Pure Pigments

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