Product Announcements > Hair Color > INOA Gold Naturals from L’Oréal Professionnel
Last updated: June 01, 2017

INOA Gold Naturals from L’Oréal Professionnel


close formula

Finally, a truly natural-looking haircolor. L’Oréal Professionnel INOA Gold Naturals features five new shades that give 100 percent coverage with visible golden tones. INOA is the first oil-based, ammonia-free permanent in-salon haircolor with a patent-pending ODS² (Oil Delivery System) Technology. INOA uses the power of oil to maximize the effectiveness of the permanent haircolor process, providing two times more lipid protection for the hair, all without ammonia. 

INOA provides:
– 6 weeks of intense hydration and nutrition
– Optimized scalp comfort
– Supreme respect for the hair
– 50 percent more shine

The New INOA Gold Naturals furthers the comprehensive INOA portfolio by offering two uses:
1. Use them alone for 100 percent coverage with natural golden tones
2. Mix with a warm target shade for 100 percent coverage with desired warm results.

INOA Gold Natural Shades include:

For more information visit

looks created using
INOA Gold Naturals from L’Oréal Professionnel