The Professional Beauty Association Announces New Executive Director Following Steve Sleeper’s Retirement
Find Out Who Will Take Steve Sleeper’s Place As Executive Director At The PBA
The Professional Beauty Association (PBA) just announced that Nina Daily will be the company’s new Executive Director effective June 30, 2021, as Steve Sleeper retires after more than 25 years. The PBA also shared it will be kicking off this new era with a three-year strategic plan focused on strengthening membership support, resources and overall growth.
Nina, who is currently Chief Marketing Officer, has been with the PBA for the last two-and-a-half years and brings more than 20 years of business and marketing experience to the role.
“I couldn’t be more thrilled to become the Executive Director of the PBA,” explains Nina. “I’m looking forward to leading a team of capable and committed professionals who are passionate about the professional beauty industry and, who together, can help spark a new era of development for the PBA and the industry as a whole.”
“Nina Daily is ideal to take over as Executive Director of the PBA,” shares Steve. “She has shown incredible leadership and drive as CMO and, combining her industry knowledge with her past experience, is poised to lead the new era in growing the PBA.”
In his 20-year tenure as Executive Director, Steve worked tirelessly to elevate and unite the professional beauty industry. Over the years, he worked with the PBA’s volunteer Board of Directors and Leadership Councils to offer business tools, education, advocacy and more to the PBA’s diverse members and the professional beauty industry as a whole.
Under his guidance, the members of the Beauty & Barber Supply Institute (BBSI), the American Beauty Association (ABA), The Salon Association (TSA) and the National Cosmetology Association (NCA) joined forces to create the Professional Beauty Association, which has become the industry’s largest and most comprehensive trade association.
“I have had the extreme pleasure of working with Steve Sleeper for the past 25 years as he has worked tirelessly to unite our industry with his purposeful leadership,” says Sydney Berry, Chairman of the Board. “Nina Daily immersed herself in her position immediately with the PBA. Her engaged curiosity, leadership abilities and strong communication skills make her perfectly suited for the Executive Director role. Congratulations to you both!”
Over the last nine months, the PBA pivoted its strategic plan programming to create industry and member support due to COVID-19, including the COVID-19 Relief Fund, which raised more than $1.6 million to help the industry with the economic repercussions of the pandemic. Additionally, the PBA provided ongoing virtual education resources, community-building education, back-to-work programming, safety protocol guidelines and resources, government affairs and more.
These changes have led to the development of a new sales and business development strategy, identifying a need for a more integrated sales approach. Leading this critical new development initiative will be current PBA lead team member and industry veteran Bob Myers. Bob has been with the PBA for more than three-and-a-half years, leading the membership team as General Manager, and brings more than 25 years of professional beauty industry business development experience—making him the perfect leader for this new strategic direction.
“The PBA is moving into the next three-year strategy with real momentum, but with the continued challenge of the COVID landscape,” shares Steve. “COVID has forced the hand of many to utilize constrained resources to reinvent in new and innovative ways. With large events still largely off limits until at least Q3 of 2021, under Nina’s keen eye, Bob’s focus on integrated business development and the continued outstanding leadership from the rest of the team, PBA will continue to adjust its budget to allocate resources to serve its members at the highest level possible.”