Henkel Donates $200,000 To PBA’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Professional Donates $200k To The Professional Beauty Association

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to the Professional Beauty Association’s (PBA) COVID-19 Relief Fund, which was established to help support licensed beauty professionals who are experiencing financial hardships due to the pandemic.

The brand is also donating more than 200,000 units of hair product and monetary funding to organizations such as Beauty Changes Lives, Dress for Success, Seattle’s Union Gospel Mission and Project Beauty Share, to reach frontline employees in hospitals and those in need in major hot spots—Los Angeles, New York and Washington.

“Hairdressers are at the heart of what we do. This is a time to come together to show our support and positively impact our hairdresser community,” said Stefan Mund, Regional Head, Henkel North America Beauty Care Hair Professional. “Our business consists of salons, hairstylists, barbers, educators and consumers who visit their stylists and salons. We want to do our part to help salon professionals to get back to work successfully.”

PBA is one of the largest trade organizations representing the entire professional beauty industry. Henkel North America’s Beauty Care Hair Professional, which includes leading professional brands such as Alterna Haircare, Joico, Kenra Professional, #mydentity @guy_tang, PRAVANA, Schwarzkopf Professional, Sexy Hair and Zotos Professional, is a proud Visionary Member of PBA and supports the organization through membership, volunteer efforts and advocacy for the professional beauty industry.