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Last updated: April 30, 2020

Ouidad Donates 100% Of Proceeds To PBA’s COVID-19 Relief Fund

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Ouidad Will Donate 100% Of Profits On National Hairstylist Appreciation Day To PBA

For National Hairstylist Appreciation Day today, Ouidad‘s parent company Beauty by Imagination plans to donate 100 percent of its profits to the Professional Beauty Association’s (PBA) COVID-19 Relief Fund to help financially support the beauty community with basic needs during the coronavirus pandemic. Beauty by Imagination is also the corporation behind Bio Ionic®, Goody® and WetBrush®. 

 

“As a company passionate about empowering beauty professionals, we feel a commitment to support the community of stylists and artists who are suffering from a loss of income due to this global pandemic. We are happy to partner with the PBA on this important initiative,” says Francesca Raminella, Chief Commercial Officer for Beauty by Imagination. 

 

 
 
 
 
 
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