John Paul Mitchell Systems Launches Clean Beauty Line

Introducing John Paul Mitchell Systems Clean Beauty

John Paul Mitchell Systems recently launched Clean Beauty, its new handcrafted product line with the highest level of natural origin ingredients, organic, ethically sourced botanicals and innovative bio-based plastic packaging.

“The launch of Paul Mitchell Clean Beauty is our commitment to innovating haircare in a more sustainable way for future generations,” shared Michaeline DeJoria, Vice Chairman of John Paul Mitchell Systems.

Inspired by the philosophy of natural skincare, Clean Beauty blends superior botanicals and scientifically crafted ingredients such as peptides, vitamins and antioxidants to create cutting-edge professional formulations and deliver transformative results. (The botanical ingredients used in the line are sourced from a biodynamic open lab farm in Tuscany, Italy.) 

The Clean Beauty Collection

This new collection specializes in results-driven haircare in four solution-based categories to address different hair types: Everyday, Hydrate, Anti-Frizz and Repair. Each product is cruelty-free, vegan and formulated with organic botanicals and devoid of parabens, sulfates, phthalates, DEA and mineral oils. 

Everyday

• Includes the Everyday Shampoo, Everyday Conditioner and Everyday Leave-In Treatment

• Formulated with argan oil and aloe vera to soften and condition the hair, provide antioxidants, fatty acids and vitamin E and increase the hair’s elasticity and shine. 

Hydrate

• Includes the Hydrate Shampoo and Conditioner 

• Made with a combination of olive and oat peptide to help maintain hair health and protect it from damage by nourishing and conditioning while improving the overall look and feel of the hair. 

Anti-Frizz

• Includes the Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Leave-In Treatment

• Formulated with almond oil and hyaluronic acid, which work together to nourish and strengthen hair with omega-6 fatty acids, phospholipids and vitamin E and provide intense hydration, silkiness and rich shine.

Repair

• Includes the Repair Shampoo, Repair Conditioner and Repair Leave-In Treatment

• Formulated with amaranth extract and pea protein, which provide essential amino acids that help strengthen and hydrate hair, repair damage, prevent breakage and help maintain elasticity.

With the tagline, “Good for hair. Good for the planet,” the brand solidifies its commitment to helping build a more sustainable future. In addition to sustainable formulas, Clean Beauty uses an innovative bio-based packaging that is 90 percent derived from Brazilian sugarcane, 100 percent recyclable and manufactured with 100 percent clean energy.

For 40 years, John Paul Mitchell Systems has valued doing good for people, animals and the planet, and is devoted to making operations cleaner and greener. Clean Beauty is just one part of the pledge to make the business more sustainable.

“For over 40 years, as a company with a long heritage in giving back and caring for the earth, we are committed to creating a more sustainable future for a better tomorrow. Within the pledge, we are committed to full transparency around where we are today and what the goals are for the future,” said Michaeline. 

For more information, visit paulmitchellpro.com/clean-beauty.