John Paul Mitchell Systems® Partners With Nonprofit “Bees For Development”
JPMS™ Formulates With Sustainably Sourced Beeswax To Help Uplift Communities
John Paul Mitchell Systems® (JPMS™) continues its commitment to the betterment of people and the planet through its partnership with Bees for Development. This is a nonprofit organization dedicated to reducing poverty, building resilient livelihoods and increasing biodiversity through sustainable beekeeping. Keep reading to find out why JPMS™ is formulating with beeswax and how they are helping uplift communities from poverty in West Africa.
JPMS™ Formulates With Beeswax For Healthy Hair
Paul Mitchell® The Color® is formulated with sustainable, naturally-resourced beeswax and now has an extension of the line with the all-new Cools Series. Beeswax plays a leading role in Paul Mitchell’s permanent hair color line to maintain its rich, creamy consistency that leaves hair feeling smooth and healthy.
How Bees For Development Is Uplifting Communities
JPMS™ sources the beeswax used to create these formulas from West Africa, where bees can pollinate plants year-round, contributing to the area’s biodiversity and helping uphold their ecosystems. The beeswax is sustainably sourced, while also assisting local beekeepers in supporting their families and uplifting their communities.
The Bees for Development partnership will help transform the lives of over two hundred Ugandan people with disabilities, by educating and training their communities to achieve greater economic and social empowerment through beekeeping. According to Bees for Development, beekeeping allows income generation without destroying forests and other habitats. The organization has trained over five thousand beekeepers, focusing on locally appropriate skills and knowledge.
For more information, visit www.PaulMitchell.com.