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Product Announcements > Demi-Permanent Color > The Demi Reds Collection
November 10, 2022

The Demi Reds Collection

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John Paul Mitchell Systems® (JPMS™) The Demi Reds Collection will help you achieve rich red tones without permanent commitment. These shades enrich reds, spice up brunettes and transform coppers as they bring warmth and vibrancy in four new tonal families. The five new shades include: 

 

  • 7NC/Natural Copper: refines blondes with a balanced, ginger tone.
  • 6C/Vibrant Copper: pure copper tones for the ideal fiery tangerine. Great for enhancing reds or as a color refreshment.
  • 6RR/Dark Red: creates ruby red tones on brunettes and dark blondes.  
  • 6RB/Medium Brown: adds rich, red-brown mahogany tones. Formulated for natural or color-treated brunettes. 
  • 4RB/Dark Brown: adds warmth for chocolate cherry tones. Formulated for dark-to-medium level brunettes.

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How To Use The Demi Shades

Determine the client’s starting level and take into consideration the target level, hair texture, condition and percentage of gray. 

 

When using The Demis, mix 1:1 with Paul Mitchell Processing Liquid. Process for 5-20 minutes, then rinse, shampoo and condition with Paul Mitchell Color Protect Post Color Shampoo and Conditioner.

 

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Customize Your Clients’ Colors 

The all-new red colors can be used alone or combined with the other The Demi shades, including a fiery ruby, spicy copper, vibrant cherry, mocha brown and more.

 

Versatile offerings include over 50 standard shades, Flash Toners, Muted Metallics and clear for ultimate customization. Colorists can use the ammonia and MEA-free demi shades to tone, refine and refresh hair color. Plus, they’re great for blending out gray tones. 

 

Check out the vibrancy of The Demi Reds!

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For more information, visit www.PaulMitchell.com.

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