PLATINUM
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Balayage
Fast, High-Impact Blonde In Just 20 FOILS
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Hair Color
Uneven Color That Fades Fast? Here Are 4 Quick Fixes!
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Facebook Lives
Create Cool-Tone Blondes With This Foolproof Custom Formula!
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Highlights
TIMESAVING TIPS: Try This Custom Foil Application
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Hair Color
Blonding: 3 Ways to Spot a Bad Level 9
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Toning
3 Common Mistakes to Avoid When Pre-Toning
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Hair Color
Blonde Formulas NEED Gold Toners: Here’s Why!
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Trend Report
The Biggest Hair Color Trends Of Spring & Summer 2022
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Hair Color
4 Prep Steps For The Perfect Bleach & Tone Retouch
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Hair Color
The More You Know: Hair Appears Warmer When Wet
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BTC University
Layered Toning: Add Depth To Platinum Blondes
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Lightener
4 Bleach Root Touch-Up Hacks To Steal From Instagram
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Trend Report
The Biggest Hair Color Trends Of Winter 2021
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Hair Color
3 Platinum Blonde Retouch Tips To Avoid Banding
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Hair Color
4 Mistakes When Lifting Platinum Blondes + How To Fix Them
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Trend Report
The Biggest Haircolor Trends Of Summer 2021
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Lightener
Should We Be Lightening The Same Way We Cook?!
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Transformation
Wait…WHAT? Gray Lightener With Charcoal?
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Hair Color
Wait…WHAT? Diet Coke In Bleach?!
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Celebrity Color
HOW BILLIE WENT FROM GREEN AND BLACK TO PLATINUM
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Facebook Lives
WATCH: Toning Platinum Blondes For Winter
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Hair Color
Platinum 101: Your Complete Guide To Bleach Outs
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Hair Color
14 ’90s-Inspired Chunky Money Piece Formulas
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Blonde
5 Foil & Paint Tips For Faster Blonding
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