Hair Color

Call it the Barbie effect or the current hyper-focus on super feminine trends, but everywhere we turn, someone new has pink hair. Not just any shade of pink, though, this year's viral hue is pastel, soft and lived-in instead of vibrant and bold—and sometimes even has a little bit of regrowth showing. The look is inspired by A-listers like Megan Fox, Shania Twain and Kylie Jenner. Ahead are 40+ screenshot-worthy reference pictures for clients looking for a bubblegum pink look.