Schwarzkopf Professional Announces Tracey Cunningham & Jacob Schwartz in New U.S. Hair Color Roles

Pro Exclusive: Beverly Hills’ Go-To Colorists Join Forces with Schwarzkopf Professional

Schwarzkopf Professional®, a beloved hair industry pioneer since 1898, announces a historic collaboration that further cements it as a hair color brand for Hollywood’s most sought-after colorists. Renowned for its excellence in hair color innovation, Schwarzkopf Professional unveils celebrity hair colorists Tracey Cunningham (@traceycunningham1), co-owner of Mèche Salon in Beverly Hills, as U.S. Creative Director of Color & Technique and Jacob Schwartz (@jacobschwartzhair) as U.S. Hair Color Trend Ambassador. The strategic announcements allow the globally-recognized brand to continue organically elevating its presence in North America, driving national trends, and offering hair colorists nationwide the ability to leverage techniques used on Hollywood’s biggest stars.   

Tracey and Jacob are the perfect additions to the Schwarzkopf Professional family as the brand grows its network of ambassadors. Last year, Schwarzkopf tapped Chris Appleton, one of Hollywood’s most in-demand stylists, as a Schwarzkopf Global Color Ambassador, further defining its presence in the U.S. celebrity conversation. “Tracey and Jacob are synonymous with servicing the Hollywood elite and forever being at the forefront of fashion-forward hair trends. Their commitment to color excellence made them the ultimate partners,” said Michelle Chandler, General Manager of Schwarzkopf Professional U.S.

“In addition to working with A-list talent daily where their color expertise shines, what really drew us to Tracey and Jacob was their warmth and openness to share and educate on their techniques. Through continued colorist education, these partnerships will encourage clients to request Schwarzkopf Professional products in the salon to recreate their favorite celebrity looks. No matter where clients are located, they can trust that salons carrying Schwarzkopf Professional will give their colorist the tools needed to deliver their desired look.”

“You only get one chance with each client, and you’ve got to kill it,” says Tracey in this exclusive behind-the-scenes look at her color line ‘switch journey’:

 

 

 

 

 

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The partnership with Jacob culminates after years of using Schwarzkopf Professional formulas with his A-list clientele. Jacob initially caught the brand’s attention through his standout work developing the formula for Margot Robbie’s golden blonde hair. Jacob first aligned with Schwarzkopf when the brand collaborated with Mattel in 2023 with its BLONDMEⓇ range. He was the perfect educator to speak on achieving the iconic blonde color. It was only natural to collaborate in a larger way. “I have been using Schwarzkopf on my clients for years and it’s been an honor to make the partnership with Schwarzkopf official,” said Jacob. “The BLONDMEⓇ range has transformed the way I approach my ‘spun with gold’ technique and allows me to accomplish true artistry with every client.” 

Watch Jacob share an inside look at his new role within Schwarzkopf Professional: 

 

 

 

 

 

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Jacob, who works alongside Tracey at Mèche, reintroduced her to the brand, which ultimately led her to follow suit and make the switch from her pro color alignment that spanned almost two decades. Schwarzkopf Professional’s global reach, spirit of collaboration, and commitment to innovation also instilled Tracey’s trust in carrying the line at Mèche Salon, where Tracey is a co-owner.

“I am thrilled to announce that I have joined Schwarzkopf Professional’s color team as their U.S. Creative Director of Color & Technique. I’ve been a colorist for decades working with celebrities and all the hair color changes that actors need to transform from role to role. This requires me to trust the color products I use, as much as my clients trust me to make results happen!” said Tracey. “In the past few months, Schwarzkopf Professional’s team has spent hours with me to test and convert every single one of my formulas at Mèche, the salon I co-own. Changing lines was an overwhelming thought to consider, but the results really have paid off!”

“The other colorists at the salon have been super interested to try something different and it’s been really inspiring walking through this journey together. Schwarzkopf Professional has always been a gold standard of color in our industry and I can say that I truly believe in this line and look forward to inspiring pros to make the change with me! What has me over the moon is the opportunity to join the team in their labs to create colors with their chemists that simply aren’t out there. It’s all about complementing your client’s undertones, keeping their hair’s integrity and helping its strength between appointments. Schwarzkopf Professional has been an asset for me in conquering all of the daily challenges that we are given in the chair. Without our loyal clients and trust, where are we?”

Tracey and Jacob service some of the biggest names in Hollywood at Mèche—the home of the “color obsessed.” A-list clients include Charlize Theron, Emma Stone, Margot Robbie, Sydney Sweeney, Anya Taylor Joy, Paris Hilton, Khloe Kardashian, Bella Hadid, Daisy Edgar Jones, Priyanka Chopra Jonas, Lana Del Rey, Suki Waterhouse, Troye Sivan, Camilla Cabello, Bebe Rexha, Shakira, Mariah Carey and more. Mèche will now carry the full range of Schwarzkopf Professional color products. 

Learn more and follow Tracey and Jacob’s switch journey at Schwarzkopf Professional and @schwarzkopfusa.