Schwarzkopf Professional® Relaunches IGORA VIBRANCE Featuring Legendary Athletes

Schwarzkopf Professional® Re-Introduces IGORA VIBRANCE Demi-Permanent Color With Top Athletes

The household names you have grown up with, idolize and continue to follow have stepped into a new spotlight. Professional Tennis Player and Champion Venus Williams, Gold Medal Gymnast Aly Raisman and Former Team USA Member and Paralympic Gold Medalist in Wheelchair Basketball Megan Blunk have joined Schwarzkopf Professional®‘s “Up Your Hair Game” campaign to celebrate the relaunch of IGORA VIBRANCE Demi-Permanent Color.

Meet the team behind “Up Your Hair Game”

Three Schwarzkopf Professional® star colorists joined the athletes on-set to pair into their own teams for hair transformations. Brendnetta Ashley (@edgybgirl) joined Venus Williams for a two-look series, Carly Zanoni (@the.blonde.chronicles) paired with Aly Raisman for a natural-looking transformation on her natural waves and Devyn Pennell (@braggnbeauty) delivered Megan Blunk’s first all-over blonding experience.

Watch the teams’ transformations, journeys and on-set friendships come to life:

The WHY behind Schwarzkopf Professional’s “Up Your Hair Game”

The “Up Your Hair Game” campaign, powered by IGORA VIBRANCE Demi-Permanent Color, celebrates diversity and inclusive hair stories with the goal of empowering everyone to embrace their unique beauty, recognizing the power of hair and its profound expression of individuality.

At the heart of this campaign lies the transformative power of hair color, as demonstrated by three remarkable athletes. Each athlete underwent stunning hair transformations, with their hair color hand-crafted by star colorists using IGORA VIBRANCE Demi-Permanent Color. Drawing inspiration from the unique journeys of these exceptional athletes, the campaign celebrates individuality and self-expression, showing us that your hair is a powerful tool that tells a story of where we have been and where we still strive to go.

Champion Tennis Player Venus Williams, hair by @edgybgirl

Gold Medal Gymnast Aly Raisman, hair by @the.blonde.chronicles

Former Team USA Member and Paralympic Gold Medalist in Wheelchair Basketball Megan Blunk, hair by @braggnbeauty

What this means for the IGORA VIBRANCE Demi-Permanent Color  relaunch

While the IGORA VIBRANCE line is a stylist-staple, this relaunch will reinforce the game-changing premium hair color with the representation of legendary athletes along with:

• MORE service opportunities for various hair types (vs. previous portfolio)
• MORE natural and pastel shades completing the previous portfolio
• MORE care for all 9.5 toners with Integrated Bonding Technology (vs. pervious portfolio)
• MORE sustainable packaging made with 50% recycled plastic and 83 percent recycled paper (vs. previous packaging)

Click below to see the Schwarzkopf Professional® team’s reactions to finding out which legendary athlete they would be working with:

For more information about this collaboration and the product relaunch, please visit www.schwarzkopf-professional.com.